On-page elements of a website unlock iuimany marketing possibilities.

From attracting the audience’s attention, to walking users through the conversion funnel, it all happens with a right on-page setup.

But one of the primary reasons why on-page elements matter a great deal is because they determine the search rankings. And in this blog, we are discussing three on-page elements that are the most important for SEO.

1. E-A-T (Expertise, Authoritativeness, Trustworthiness)

As mentioned in the title, E stands for expertise, A stands for authoritativeness and T stands for trustworthiness.

Clearly, the announcement speas a lot about Google’s emphasis on content quality and genuineness. This indicates that E-A-T is a major factor that is already playing a vital role in influencing search results.

It’d be best to add this to your SEO priority list.

Here are a few tips that can help you improve your website’s E-A-T:

  • Include author names for all content pieces
  • Work on brand awareness and personal branding
  • Avoid allowing authors with a low E-A-T to publish on your website.
    Even if they are publishing, make sure their content is genuine and authoritative.
  • Get an SSL certificate. Pages without an SSL certificate are automatically labelled as “Not Secure” by Google Chrome.
    With all such changes, it’d be best to install a qualified SSL certificate on your domain name, redirecting all its existing pages from ‘http://’ to ‘https://.’
  • Always moderate content and comments from users. Make sure that no spam comments are being approved.

2. Page Speed

Another major on-page factor that can highly influence your website’s search rankings is the page speed.

A research by Google reported that more than half of the mobile users leave a website that doesn’t load in less than three seconds.

The need for speed is clearly evident, but is your website fast enough to retain visitors?

A page speed test can help you find out.

Step 1: Visit GTMetrix of Google Pagespeed Insights page.

Step 2: Paste your website’s url in the bar and hit Analyze (in Google Pagespeed Insights) or Test Your Site (in GTMetrix).

Step 3: After this, the speed test tool will take you to the results page. Here are example screenshots of how a Google Pagespeed Insights results page looks like.

Pagespeed score

Detailed report for several issues that are making the website slow.

The next thing you need to do is pick these issues one by one and start resolving them. If you aren’t well-versed in your website’s technicalities, it’ll be better to hire a developer.


3. Title Tags, Header Tags, Meta Descriptions

No matter how insightful your website’s content is, it may not be ready to rank up in the SERPs without relevant title tags, header tags, and meta descriptions.

The title tags on your website give a unique identity to your content. Header tags in a hierarchical order make a good flow of content and help readers easily go through the piece.

These factors also add to the readability of your content pieces.

Plus, the meta description of a web page is the piece of content that is visible to users when they are still scrolling through the results after an internet search.

Your meta description copy should be written in a way to describe enough about your web page, also encouraging the readers to click through.

If you are not confident about your website’s optimized content for the search engine, it’d be best to hire a digital marketing expert and go for a content audit.

This will help you identify issues with your content so you can fix them on priority.


Wrapping Up

SEO is one of the most effective digital marketing techniques of all time, and it largely depends on how we set up our website. In this post, we discussed three crucial on-page factors that must be improved for better SEO.