There is a lot that goes into running a small business and one of the biggest hurdles small businesses face is bringing in a continuous flow of leads, sales and customers. Though there are a range of ways to garner leads and sales in any industry, advertising is undeniably one of the most important. When you advertise successfully, you will notice an increase in people being interested in the business and what’s on offer. However, advertising as a small business isn’t always easy. Luckily, there are expert tips that are sure to help.


Advertising Tips All Small Businesses Can Use

  • Advertise on a Range of Platforms – When it comes to advertising as a small business, there are a lot of platforms to choose from and this can make it difficult to know where to start. Though you are unlikely to have the time and resources to advertise on a lot of platforms all at the same time, it is still a good idea to always use a handful of different options and not just one. This will increase the number of people that will see the advertisement, which in turn increases the potential number of leads and sales for you to gain. For example, there’s no point in advertising solely on websites such as when other potential customers can be found on social media.
  • Embrace Traditional Marketing Methods – There has been a big focus on digital marketing and online advertising in recent years, but that’s not to say that traditional mediums should be forgotten about. With more and more businesses approaching advertising from a digital perspective, there is a great opportunity for small businesses to approach it from a more traditional perspective. For example, direct mail is ideal for local advertising and it’s easy to stand out as very few other businesses are still advertising in this way.
  • Don’t Be Afraid to Stand Out From The Crowd – There are a lot of businesses advertising to the same people that you are advertising to, which means that standing out is vital. Failing to stand out could result in you getting lost in the crowd amongst competitor businesses, with potential customers forgetting your advertising moments after seeing it and taking their business elsewhere. So, don’t be afraid to stand out. Do something different and ensure your advertisement is one that’s going to be remembered for the right reasons.
  • Use Your Advertising Budget Wisely – As a small business, it’s unlikely that you have a large budget to play with when it comes to advertising. To avoid finding yourself running out of funds sooner rather than later, use your advertising budget wisely. Rather than throwing the budget at an abundance of advertising methods, focus on those that are most likely to succeed. If one form of advertising isn’t bringing in customers, change your strategy and try something else. Your advertising budget is best used on advertisements that your target audience will respond to, which will differ from business to business.
  • Think About Your Target Audience – Before getting started with any form of advertising, think about your specific target audience. Think about who they are, what they like and the type of advertisement that will resonate with them. What works for one target audience, may not work for another. Whereas some audiences will respond well to social media advertising, others will respond well to billboards and posters. Don’t simply copy a popular advertising technique from another business and see what happens, as it may not be as successful with your audience. Nobody knows your target audience better than you do, so think about what is likely to work for them. It’s important for an audience to feel seen and understood.


It doesn’t matter on the size of the business or the industry that you work in, advertising is hugely important. It’s not simply enough to advertise every so often and hope for the best, as this is unlikely to bring in the leads and sales that you are looking for. In order to advertise well as a business, it’s important to pay attention to expert advertising tips and tricks.