Few SEO services are created equally. Some have additional features. Some are more intuitive and user-friendly. And some, still, simply have better prices. One name that seems to pop up more and more recently is the service FatJoe. As you’ve likely guessed, FatJoe is another “full-service” search engine optimization agency. So, how does it stack up against some of the competition, like LinkGraph?

To find out which service reigns supreme, it’s important to break down three key features: link building, content domain authority, and white-hat methods.

1. Link Building

Since your backlink profile is so integral to your overall SEO performance, it’s only natural to choose a service that can secure high-quality, long-lasting links. FatJoe offers guest posts, blogger outreach, and a handful of paid link packages (more on those later). The site prices its links in tiers. The higher the domain authority of the guest post or link, the more expensive it gets.

Of course, higher domain authority backlinks can lead to more impactful traffic. However, FatJoe’s highest prices don’t always add up to the highest quality. Unfortunately, previous customers have noticed that FatJoe does a fair bit of link spam as opposed to link building. Combined with low domain authority and guest posts, it’s not a pretty sight.

In a comparison of LinkGraph and FatJoe, LinkGraph easily takes this round. This company is able to secure placements on some high domain authority sites and can score more permanent backlinks. This means that your link profile won’t be in constant fluctuation. Also, instead of low-effort guest posts, LinkGraph focuses more on content excellence, making it easier to score traffic. Round One: LinkGraph.

2. Content Domain Authority

This ties directly into the importance of link building. If you have hundreds of inbound links, you might think that’s enough for your site’s performance. However, if these links come from low domain authority or untrustworthy sites, Google is going to notice. Some spam sites with low domain authority are just dummy sites that are propped up for link spam and flooded with useless traffic. This seems to be FatJoe’s modus operandi when it comes to placing content. As mentioned previously, past customers noticed their content being blasted out multiple times a day to dummy sites with over-inflated traffic. If the link spam didn’t get their links flagged, the low domain authority sure could have.

Opposed to this, LinkGraph is one of the few—if not the only—SEO agencies that can consistently snag content placements on sites with a domain authority of 50 or more. It makes a major difference to search engines. Quality over quantity. Round Two: LinkGraph.

3. White-Hat SEO

FatJoe claims to use white-hat tactics but this is perhaps the most misleading. Forget guest posts and domain authority for a minute and turn your mind to niche edits. Niche editing is when an SEO outfit places fresh links into old content. While this may seem harmless, it’s often another prime example of link spam and is not a white-hat technique. On top of that, Google prioritizes fresh content and doesn’t reindex older content nearly as frequently. So while you may think you’re scoring a deal on some cheap link placements, it’s not a white-hat, legitimate way to improve your SEO. Your site deserves better.

On the other hand, LinkGraph focuses on white-hat methods. The results the company earns for your site are legitimate and tend to be long-lasting. If you want to see true search engine success, it’s important to partner with an agency that has a proven reputation for achieving results. Round Three: LinkGraph.

And with that, LinkGraph scores a TKO. It’s truly one of the most impressive SEO outfits around today. By combining affordability with actual results, it’s a win-win for consumers.