E-books have created a buzz in the market due to the advantages and benefits they possess for businesses. Indeed, creating eBooks is not an easy task. There is a lot of hard work resulting in sleepless nights for weeks. If you think the hard work is over once you’ve created your eBook, you’re wrong. The real game begins at the time when you look forward to promoting your eBook.
Creating eBooks is more like an approach to building better and strong customer relationships. Every business can produce at least one eBook with proper research to monitor the results because it holds endless advantages. If you’re skeptical, then here’s how eBooks help you reach your audience.
Giveaways to Create Goodwill
Giveaways are a great way to create a layer of buzz in the market, helping you reach your potential customers. How about giving your eBook free of cost as part of the giveaway? It can also create goodwill as you’re offering something worth a lot of value, that too free of charge. Also, if your eBook proposes solutions to problems customers are facing, then you’re also getting some positive reviews for sure.
You have to start by creating some rules for the giveaway; after all, this is the reason why you’re giving your eBook free of cost. The points include sharing the ‘original post,’ ‘tagging any three or more friends’ in the comments section, and you can also ask for ‘email addresses.’ Everyone participating in the giveaway would have to adhere to these rules.
All the rules are essential to help you reach your audience, grabbing emails means, you can keep them updated with your brand.
Creating Lead Magnets
Lead magnets are quite popular due to the exceptional results they have been providing for businesses out there. Do you know what a lead magnet is? Lead Magnet offers people to exchange their email address in return for something valuable.
So, how about you exchange your eBook in return for email addresses? It wouldn’t just help you in reaching out to your audience, but it also delivers your message to the audience through eBook. Usually, people are willing to give email addresses. Therefore, all you have to do is make an eBook regarding a topic high in demand.
More and more people would give their email address to gain access to eBook, only if it is related to something which is appealing to the audience. Moreover, there’s no science in creating lead magnets; take a look at designrr lead magnet software to build your own.
Target High Traffic Posts
If you notice, some of the blog posts receive more attention than they deserve. These are posts receiving the highest number of likes and shares, resulting in a lot of traffic. Are you wondering what you are supposed to do?
All you have to do is include your eBook in these posts. It won’t just become visible to a massive pool of audiences, but many people will also dig into it if it appeals to them. High traffic posts are the ones who have traffic figures in ‘thousands.’ Out of which, if even 20 people download your eBook allows you to reach your potential audience.
Through this, you’ll get a hold of the people who are interested in your brand offerings. Furthermore, you can also include your eBook in new blog posts. Make sure to choose a relevant blog post that matches the theme of your eBook.
Design an Infographic
People are quite hesitant when it comes to reading a 20-page long eBook. For you, eBook is a way to reach out to the audience and potential customers. But this doesn’t call out for a compromise on the quality of eBooks. Are you wondering how infographics can help in this matter?
Well, infographics are a great way of delivering information effectively. It’s a combination of text and pictures categorized together. So, you can sum up your eBook in the form of an infographic. People don’t mind reading small paragraphs of information, which is the reason behind the popularity of infographics.
Interaction and engagement with your infographics help you acknowledge potential customers. Moreover, people who enjoy and appreciate infographics will surely give your eBook a read. Hence, also increasing downloads for your eBook.
Google AdWords
Google Ads are famous for quick conversions, while Facebook ads to create brand awareness. These AdWords can be great for your eBooks. Within minutes, it can become visible to a large number of audiences, helping you reach your audience.
Google AdWords also allows you to target audience, after which only people you have authorized can access your eBook. It eliminates the chances of any unnecessary person accessing your eBook, and it’s essential because this is how you’ll be able to determine your potential audience. Once you know who your audience is, you can focus on building stronger relationships.
However, keep in mind Google AdWords can be a bit more costly than Facebook Ads, but at the same time, they are far more effective.
Final Verdict
These days your marketing campaign is incomplete if you’re not working on eBooks. They possess several advantages for your brand, helping you climb the stairs of success quickly. Moreover, when it comes to reaching your audience, eBooks can be your savior.