Technology is changing the world we live in every day, and digital marketing is an industry that is especially sensitive to every innovation and development. Staying current and up-to-date is essential for all businesses that are developing, or even just staying in the game. The last decade has seen an increase in the use of digital marketing by companies that reach their target customers in different ways, and this billion-dollar industry is growing year by year. Digital marketers can provide the Internet of Things (Return on Investment), just like high-end IT support is always there for you to solve technical challenges. If you want to check up to date software and tools just visit: www.wordcounttool.com

 

Chatbots

Chatbots represent a tool for customer service that should not be ignored. From corporate websites to social media feeds and mobile apps, they have a growing niche, and they can be faster than humans in taking requests and answering data-related questions. Because they can be integrated across platforms across the web across the board, they can also be used to gather information that can be used to improve marketing strategies. According to Allied Market Research, the annual growth rate in the global chatbot market is 27 percent and is likely to exceed $ 2 billion by 2024. It has also been found that 45% of consumers prefer chatbots as the primary source of customer service. It is strongly recommended that businesses be well advised to use this technology in their marketing strategies.

 

Video

Video is becoming an important force in digital marketing, partly due to improved media access, and one of the reasons is that many users will like to watch more videos than read articles. Most likely because they engage more quickly. Video content is being improved to improve SEO content ranking through titles, descriptions and keywords in URLs. Live video feeds are also gaining popularity, as well as user engagement in video content. Finding new and innovative ways of engaging consumers with irrational or ill-timed content is a new challenge in video marketing.

 

Personalisation

An important means of marketing, many users are immediately turned off when they see a message that has access to a blanket. In fact, in a recent survey, 90 consumers did not personally describe their respective messages as “disturbing”. The answer, of course. , Consumers have to find ways to market more directly, because it comes with a lot of benefits. By improving the overall customer experience, it can increase brand loyalty, open cross-channel sales opportunities and maintain brand consistency. The advancement in marketing automation means that product recommendations, social media and video messages, web content and digital advertising campaigns can be more specific. Email marketing can be particularly targeted and based on history and preferences, ensure that consumers receive meaningful content.

 

Voice

According to ComScore, 50% of all searches by 2020 will be made using voice. This is another billion dollar industry that is expected to grow at an expected rate and is a technology marketer that would be foolish to ignore.

Of course, voice search cannot provide results pages in a way that visual search can do, and often only one result is presented. When it comes to SEO, it is quite a game changer, as it means that the first position is the only option. Speaking is quite different from typing, so the key word phrase will need to be further discussed to meet the needs of voice search.