{"id":25217,"date":"2021-12-20T10:28:45","date_gmt":"2021-12-20T10:28:45","guid":{"rendered":"https:\/\/www.reliablecounter.com\/blog\/?p=25217"},"modified":"2021-12-20T10:28:45","modified_gmt":"2021-12-20T10:28:45","slug":"driving-automotive-website-decisions","status":"publish","type":"post","link":"https:\/\/www.reliablecounter.com\/blog\/driving-automotive-website-decisions\/","title":{"rendered":"Driving Automotive Website Decisions"},"content":{"rendered":"

What to consider when developing a website for the automotive repair shop<\/em><\/p>\n

Keeping pace with the ever-changing world is tough.\u00a0 As a small business owner today, competing with national chains that have deep pockets is a challenge.\u00a0 If what you offer is both technically challenging as well as capital intensive, like running an automotive repair shop, then you are undoubtedly asking yourself, how to attract new customers.<\/p>\n

While a generation or two ago, one could rely on family and one\u2019s a good word to keep new customers knocking at one\u2019s door.\u00a0 Today, it is having a presence on the web, anonymous references and likes, and SEO ranking that replenishes the store of customers.<\/p>\n

The first major hurdle for a repair shop is having a website.<\/p>\n

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Photo by Visual Design<\/a> on Unsplash<\/a><\/p>\n

While one can design individually, more likely if you spend all day worrying about repairs you are not going to want to spend your nights not just balancing the books and inventory, but also tweaking a website.\u00a0 Fortunately, there are some alternatives.<\/p>\n

Aside from commissioning either a local web designer (of which there are countless to choose from), there are also pre-made solutions specifically focused on automotive solutions.\u00a0 Websites can be programmed from the ground up, but more often they are built using templates and on platforms where one can add elements as desired.\u00a0 A quick google search will turn up platforms like Wix, WordPress and Joomla.<\/p>\n

However, rather than you doing the work yourself, you are better off focusing on what you know best: running an automotive repair shop.<\/p>\n

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Photo by Sten Rademaker<\/a> on Unsplash<\/a><\/p>\n

And just as you would unlikely build a car from scratch, so too, you should engage an expert on web design who knows a particular platform to configure it to work for you.<\/p>\n

So how do you go about finding a web designer?<\/p>\n

Let\u2019s work backward by applying how you, yourself, would rate a mechanic.\u00a0 The first telltale of a capable engineer of any stripe is a combination of humility, attitude, and confidence.\u00a0 This also applies to web designers.\u00a0 Those who have it all figured tend to have just one tool in their toolbox.\u00a0 Without much experience, everything looks doable and they rarely see the pitfalls until they fall into them.<\/p>\n

A good web specialist will start by learning your business:<\/p>\n