{"id":26012,"date":"2022-03-25T12:02:04","date_gmt":"2022-03-25T12:02:04","guid":{"rendered":"https:\/\/www.reliablecounter.com\/blog\/?p=26012"},"modified":"2022-03-25T12:02:04","modified_gmt":"2022-03-25T12:02:04","slug":"need-some-ideas-for-instagram-promotion-look-no-further-than-this-guide","status":"publish","type":"post","link":"https:\/\/www.reliablecounter.com\/blog\/need-some-ideas-for-instagram-promotion-look-no-further-than-this-guide\/","title":{"rendered":"Need Some Ideas for Instagram Promotion?\u00a0 Look No Further Than This Guide!"},"content":{"rendered":"<p>As part of your social media strategy for 2022, you\u2019re likely to focus some of your efforts on Instagram and it\u2019s a minefield \u2013 what works for one business or brand may not work for the other. You need to learn <a href=\"https:\/\/1394ta.org\/buy-instagram-views\/\">how to get more Instagram views<\/a> and it might take time to find out what best Instagram promotion ideas work for you. You also might find what didn\u2019t work 6 months ago, could work really well now.\u00a0 Of course, getting creative and finding innovative ideas for Instagram promotion isn\u2019t always easy and every now and then, you might hit a brick wall.\u00a0 Don\u2019t worry, it happens to the biggest creatives!\u00a0 You just need to take a little time out and revisit the question in a few days.\u00a0 Or you could take advantage of our guide for Instagram promotion ideas to see if there\u2019s anything you could take inspiration from, perhaps even <a href=\"https:\/\/1394ta.org\/buy-instagram-followers\/\">buy real, active Instagram followers?<\/a><\/p>\n<p>First things first though, it\u2019s always good to list down previous Instagram promotion ideas that worked for you.\u00a0 For example, perhaps that Thanksgiving holiday discount worked a treat and you gained lots of interest as well as web conversions?\u00a0 Or maybe the Instagram Live worked well when you hosted a live Q&amp;A session?\u00a0 It could be that competition you ran in the run up to Christmas was a hit and you gained an extra 500 followers in just over a week!\u00a0 Or maybe you ran a sponsored post, and you got an inordinate number of hits. Have you ever thought of whether you could <a href=\"https:\/\/1394ta.org\/buy-instagram-likes\/\">buy cheap Instagram likes<\/a> \u2013 maybe it\u2019s an avenue to explore? Rank all the promotional activity that worked well for your business in order of success.\u00a0 You should also list out what didn\u2019t work and assess why because there might be reasons attached.<\/p>\n<p>Next, list out the successful promotions that you want to run again, but obviously with a difference.\u00a0 A new competition, a different discount code, a Live Story to highlight your new collection etc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>How Instagram Promotions Work<\/em><\/strong><\/p>\n<p>Once you know what you\u2019re going to do again, it\u2019s time to look at new Instagram promotion ideas but before we move on, let\u2019s touch on how Instagram promotions work as this will help with choosing innovative ideas.<\/p>\n<p>As you\u2019re no doubt aware, the object of Instagram promotion is to convert your content, whether that\u2019s a Story, regular post, or turning a video into a sponsored post to increase your outreach and grow your Instagram followers.\u00a0 Promotions are different to ads, they perhaps give a post another life, maybe it\u2019s already been viewed and performed well naturally, when you promote it, you get even more engagement.\u00a0 Adverts are different in that they normally consist of new content and they\u2019re a part of a bigger campaign, click here for more: <a href=\"https:\/\/business.instagram.com\/advertising?locale=en_GB\">https:\/\/business.instagram.com\/advertising?locale=en_GB<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Reach a Larger Audience<\/em><\/strong><\/p>\n<p>Instagram promotions are designed to reach a larger audience and increase brand awareness or to convert.\u00a0 However, you will always be targeting your audience and have a message to share.<\/p>\n<p>Ads and sponsored promotions show up the same way on the Instagram network, but they will be marked with the word \u201csponsored\u201d so a user knows it\u2019s a sponsored post.<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong><em>What are Your Goals?<\/em><\/strong><\/p>\n<p>For successful Instagram promotion, there are four key goals you should keep in mind as follows:<\/p>\n<ul>\n<li>To drive more engagement.<\/li>\n<li>To increase your profile visits.<\/li>\n<li>To get more direct messages.<\/li>\n<li>To move people to your website.<\/li>\n<\/ul>\n<p>Each goal should determine what your user does after they\u2019ve viewed your post and used the Call To Action (CTA).\u00a0 The first three are Instagram-based, so your user won\u2019t move off of the platform but the fourth will take people to your website and hopefully you\u2019ll convert to more sales.\u00a0 Always understand your goals.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Running an Instagram Promotion<\/em><\/strong><\/p>\n<p>First things first.\u00a0 If you don\u2019t have an Instagram business account, then you won\u2019t be able to run a promotion.\u00a0 So switch over if you don\u2019t yet have an Instagram business account (you can do this by accessing settings on the account menu.\u00a0 Here are the steps to creating an Instagram promotion:<\/p>\n<ul>\n<li>Choose the post you wish to promote and click on the Promote switch.<\/li>\n<li>If it\u2019s a Story or a Highlights, select your desired post from your archive and choose \u201cBoost.\u201d<\/li>\n<li>Next, choose a goal, such as \u201cMore Website Visits,\u201d then you\u2019ll need to type in the destination and add your Call To Action, such as Shop Now, Watch More, Learn More etc, from the available options.<\/li>\n<li>Next you have to define your audience and Instagram can do this for you if you select \u201cAutomatic.\u201d They will choose users who match your current followers and demographics.\u00a0 Or you could \u201cCreate Your Own\u201d audience and filter it by location, gender, age etc.<\/li>\n<li>Then you\u2019ll need to set a daily budget and the length of your promotion. Budget ranges from just $1 to $1,000 and your promotion can last a day or up to 30 days. We\u2019d say start with around $5 to evaluate the market.<\/li>\n<li>Now you can review all of the above and finally click on \u201cCreate Promotion.\u201d<\/li>\n<\/ul>\n<p>Your Instagram promotion will now appear on your users\u2019 feeds, Stories and in the Explore page no matter where you originally published it.\u00a0 It won\u2019t show up immediately as it has to go through Instagram\u2019s approval process which takes approximately 24 hours.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Things to Consider for Performance \u2013 Instagram Promotion<\/em><\/strong><\/p>\n<p>Here are a few tips for creating your Instagram promotion to make sure it delivers superior performance.<\/p>\n<ul>\n<li><strong>Use Your Best Performing Content<\/strong><\/li>\n<\/ul>\n<p>Investigate your top performing content and use these as they\u2019ve already performed well for you so you should get even better performance.\u00a0 Resist the temptation to boost poor-performing content, you may as well spend your money where you know you\u2019ll do well!<\/p>\n<ul>\n<li><strong>Check Your Landing Page<\/strong><\/li>\n<\/ul>\n<p>If you\u2019re moving people over to your landing page it must be user-friendly and display properly on a mobile.\u00a0 If not, your users will soon get tired of slow or difficult to navigate site so ask yourself if your website is easy to use on a smart device, particularly a mobile phone.<\/p>\n<ul>\n<li><strong>Know Your Goals<\/strong><\/li>\n<\/ul>\n<p>You absolutely need to understand what you want to achieve with every Instagram promotion that you activate otherwise there\u2019s no point!\u00a0 If your goal is to get more profile visits, check your profile, does it look good?\u00a0 Is it visually appealing?\u00a0 Is your bio complete and is your contact information up-to-date?\u00a0 If not, do change it up.\u00a0 If you want more direct messages, why not add a question to your promotion to encourage answers from your followers.<\/p>\n<ul>\n<li><strong>Buying Genuine Instagram Followers<\/strong><\/li>\n<\/ul>\n<p>Another way to promote your Instagram account is to buy real followers using a reputable company to boost your profile or to buy Instagram likes, it\u2019s a great way to know how to get more views on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Final Words on Instagram Promotions<\/em><\/strong><\/p>\n<p>The bottom line is to prepare in advance and perhaps use your social media marketing calendar to plan out your Instagram promotions.\u00a0 For each promotion, define your goals and make sure that the content you post helps you to meet those goals.\u00a0 Gain insights on all of your sponsored posts to see what performed well and what you can improve on going forwards.\u00a0 Don\u2019t bombard your Instagram following with promotions, mix them up with Stories, IGTV, Carousel posts and regular news feed posts, interspersed with a promotional post every couple of weeks or monthly to give your account a boost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of your social media strategy for 2022, you\u2019re likely to focus some of your efforts on Instagram and it\u2019s a minefield \u2013 what works for one business or brand may not work for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[571],"tags":[],"class_list":["post-26012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/26012"}],"collection":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/comments?post=26012"}],"version-history":[{"count":1,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/26012\/revisions"}],"predecessor-version":[{"id":26013,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/26012\/revisions\/26013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/media?parent=26012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/categories?post=26012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/tags?post=26012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}