Whether you use voice search personally or not, there\u2019s no\ndenying the fact that it is growing in popularity tremendously. As such, you\nshould optimise your PPC ads accordingly in order to appeal to a wider\naudience.<\/p>\n\n\n\n
As an example, Google states that 27% of the global population\nonline <\/a>uses voice\nsearch on a mobile device<\/a>. Given that there are 4.3\nbillion global Google users, that percentage equates to a staggering number of\npeople.<\/p>\n\n\n\n In this article, we\u2019re going to share 5 tips for performing\n\u2018voice search optimization\u2019 for your PPC ads.<\/p>\n\n\n\n First you need to understand the difference between a typical\nvoice search and a standard written Google query. The way we use language is\nentirely different.<\/p>\n\n\n\n For example, voice searches tend to be longer and more\nconversational, whereas written queries are shorter with specific language:<\/p>\n\n\n\n You can use various keyword research tools like <\/a>Google\u2019s\nKeyword Planner<\/a> to identify specific search terms and\nlong-tail phrases that can be utilised in your ads campaign.<\/p>\n\n\n\n Particularly when optimising for voice search, you must adjust\nyour ad copy accordingly. This means including your focus keywords and search\nterms in your ad copy and using natural language as opposed to specific,\ntechnical mumbo jumbo. <\/p>\n\n\n\n The vast majority of voice search is conducted on mobile\ndevices. While you may get the occasional voice search on a desktop device,\nyour primary focus should be mobiles.<\/p>\n\n\n\n The goal is to ensure that as many mobile users can see your\nads as possible. This can be done by setting up <\/a>mobile device\ntargeting<\/a>. Mobile device targeting allows you to\nenjoy a variety of different settings, targeting highly specific users, such as\nthose on a specific connection type or using a specific carrier.<\/p>\n\n\n\n Of course, there\u2019s no good targeting mobile users and then\ndirecting them to an unresponsive website. Since the majority of your targeted\ntraffic will be using a mobile device, your website must accommodate them.<\/p>\n\n\n\n Put it this way, if your website takes longer to load and then\nyour visitors need to \u2018pinch and grab\u2019 their way around your website, you\u2019re\ngoing to put a lot of potential customers off.<\/p>\n\n\n\n Use location targeting in your campaigns as well. In doing so,\nyour ads will be more visible to potential customers in your local area who are\nactively looking for your products and services.<\/p>\n\n\n\n Don\u2019t forget how this will be reflected in your keyword research.\nThink about how the phrases will vary when conducted via voice search:<\/p>\n\n\n\n Make sure you claim and establish your Google My Business\nprofile! This is a critical factor in <\/a>local SEO<\/a>.<\/p>\n\n\n\n Voice search technology is on the rise and going from strength\nto strength, so it is well worth getting into the practice of accommodating\nthese users soon rather than later. <\/p>\n\n\n\n Just because more people type their queries into Google, it\ndoesn\u2019t mean you should neglect the other half.<\/p>\n\n\n\n We hope you\u2019ve found this article insightful and are not better\nprepared for the rise in voice search.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you use voice search personally or not, there\u2019s no denying the fact that it is growing in popularity tremendously. As such, you should optimise your PPC ads accordingly in order to appeal to a […]<\/p>\n","protected":false},"author":1,"featured_media":26044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256,257],"tags":[],"class_list":["post-29255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/29255"}],"collection":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/comments?post=29255"}],"version-history":[{"count":1,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/29255\/revisions"}],"predecessor-version":[{"id":29256,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/29255\/revisions\/29256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/media\/26044"}],"wp:attachment":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/media?parent=29255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/categories?post=29255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/tags?post=29255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. <\/strong>Identify the best keywords or related\n\u2018phrases\u2019 used in search<\/strong><\/h2>\n\n\n\n
2. <\/strong>Adjust your ad copy<\/strong><\/h2>\n\n\n\n
3. <\/strong>Be sure to target mobile devices<\/strong><\/h2>\n\n\n\n
4. <\/strong>Ensure your website is mobile responsive<\/strong><\/h2>\n\n\n\n
5. <\/strong>Target local users<\/strong><\/h2>\n\n\n\n
Conclusion<\/strong><\/h2>\n\n\n\n