{"id":30172,"date":"2024-11-04T14:38:21","date_gmt":"2024-11-04T14:38:21","guid":{"rendered":"https:\/\/www.reliablecounter.com\/blog\/?p=30172"},"modified":"2024-11-04T14:38:21","modified_gmt":"2024-11-04T14:38:21","slug":"3-tips-for-increasing-your-websites-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.reliablecounter.com\/blog\/3-tips-for-increasing-your-websites-conversion-rate\/","title":{"rendered":"3 Tips for Increasing Your Website\u2019s Conversion Rate"},"content":{"rendered":"\n

The goal of search\nengine optimization (SEO) is not merely to direct more traffic to your website.\nYou need them to do something when they get there, like buy a product or create\nan account. Each time a visitor does this is known as a conversion. If you\u2019re\ngetting lots of visitors but conversions are low, all the extra numbers are\ndoing is making your website slower for your actual customers. Luckily, there\nare some steps you can take to improve your conversion rate. <\/p>\n\n\n\n

1. Work with an digital marketing agency<\/strong><\/p>\n\n\n\n

Getting more\nconversions is actually a digital marketing specialism unto itself. It is known\nas conversion rate optimization, or CRO. While there are ways to do this\nyourself, many digital marketing agencies offer expert conversion rate optimisation services<\/a>. Lots of businesses choose to outsource\nCRO, so it would be remiss not to mention that this is an option.<\/p>\n\n\n\n

2. Focus on keywords that show intent<\/strong><\/p>\n\n\n\n

In both SEO and\nCRO, you need to choose keywords that are relevant to your audience. This means\nwords or phrases that relate to what you offer and which your target audience\nsearches for. Getting these right can bring lots of visitors to your website,\nbut some of them might still be at the stage where they are learning about your\nproducts or industry. They\u2019re not going to convert.<\/p>\n\n\n\n

If you want more\nconversions, you need to add another factor into your keyword research: intent.\nWhat words are your audience searching for when they actually want to buy\nproducts like yours instead of just read about them?<\/p>\n\n\n\n

3. Improve your visitors\u2019 experience<\/strong><\/p>\n\n\n\n

There have\nprobably been a number of times in your life when you clicked on a website that\nloaded so slowly you just closed it right down again. Well, if your business\u2019s\nwebsite is too slow and clunky, you might well have visitors doing that to you.\nThis is obviously not good for your conversion rate.<\/p>\n\n\n\n

Make sure any\nimages or videos on your pages are appropriately sized and not trying to load\nin too high a quality. Avoiding redirecting visitors to pages other than the\nones they clicked on and limiting elements from other websites on your pages\ncan help. <\/p>\n\n\n\n

Remember that many\nvisitors today will be browsing your website on a mobile device such as a phone\nor tablet. Make sure that your website is smooth and fast when it\u2019s loaded on\nthese too.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

There\u2019s plenty\nmore to learn about CRO than this, but if you\u2019re having trouble getting\nconversions then these are good ways to start fixing the problem.<\/p>\n","protected":false},"excerpt":{"rendered":"

The goal of search engine optimization (SEO) is not merely to direct more traffic to your website. You need them to do something when they get there, like buy a product or create an account. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-30172","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/30172"}],"collection":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/comments?post=30172"}],"version-history":[{"count":1,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/30172\/revisions"}],"predecessor-version":[{"id":30173,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/posts\/30172\/revisions\/30173"}],"wp:attachment":[{"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/media?parent=30172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/categories?post=30172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reliablecounter.com\/blog\/wp-json\/wp\/v2\/tags?post=30172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}