Today, we will talk about the reasons why your company needs illuminated signage.
Everyone knows the importance of signage for businesses. It can help attract a lot of customers if it is effective and clearly visible.
When it comes to signs, they are available in a wide range of styles, shapes, and sizes. Choosing a sign can prove to be a challenging, frustrating, and demanding task.
One of the best signs you can use is illuminated signs. The main purpose of a well-lit sign is to make it more noticeable throughout the day, no matter the weather condition. If your sign is not attractive, then it is not fulfilling its purpose.
It is an effective way to attract customers as it is impressive and eye-catching. The signs are colorful and bright, making them more visible for people, even from a moving car.
The illuminated signs are available in various forms like a backlit monument sign or channel letters, making it a difficult choice to choose one. It is crucial to make sure the lighted sign is the right for your business.
Still not convinced why you need an illuminated sign? Need help in deciding which lighted sign you need?
To help you choose the best sign for your business, we have created this comprehensive guide.
Top 10 Amazing Reasons for Having Illuminated Signage
We all know by having illuminated signage, you can create strong brand awareness. It is an effective way to attract customers. However, there are many other reasons as well.
Here are some of the most compelling ones.
1. For Better Marketing
One of the reasons for having illuminated signage is for continuous marketing. When you have illuminated signage, you can advertise about your company throughout the day. It is one of the cost-effective methods of advertising in comparison to other advertising methods.
Just imagine its night and dark outside. Your illuminated signage will enable the passersby to see your brand that will be lighting up the sky. Everyone can see your company from a distance. This is helpful for businesses working in the hospitality and retail industries.
2. Helps in Making a Great Impression
Another reason for having illuminated signage is for making a strong impression. Such signs are, without a doubt, eye-catching and captivating. These are perfect for making a good first impression. By installing a lighted sign, you can help your brand stand out and build your brand. It can help have a high reputation for excellent customer service and quality.
Moreover, having a lighted sign can create an illusion that you have been in business for many years. It will also make you appear bigger than you are.
3. Cost-Effective Marketing Technique
Not many business owners know that a lighted sign is a cost-effective method of marketing. You will just have to incur the initial cost for having the signage; this makes it an affordable option. Since it is made from durable materials, it can last for a long time.
In recent times, there are diverse types of light signs, it is better to have an LED-lit sign. This will help in saving on the electricity bill as they are efficient. Also, they require low maintenance as the life expectancy of LED lights is more than 50,000 hours.
4. Have Better and Clear Communication
We all know that signs are used for communication purposes. It is an easy way for customers to know about your business. Signs that are not lit are easily ignored by people and they might even miss your building.
For instance, you are walking down the road, there are tons of business signs. Will you stop and read all of them? Of course not, it will not be feasible. Fortunately, you will read the signs that are illuminated. It is hard to miss lighted signage.
Hence, you should have a lighted sign to let your potential customers know you are open.
5. Add a Personalized Touch
If you think that lighted signs cannot be customized, then you are mistaken. You can get the signs customized according to your brand element. This will help in standing out from your competitors and increase brand awareness. It is a remarkable way to bring in a lot of people.
When it comes to customizing lighted signs, you can choose the size, colors, fonts, materials, and the way it will be lit. These elements will be useful in creating a brand image.
6. Wide Range of Options
Another reason for installing an illuminated sign is the different types of signs available. There is plenty of signage including directory signs, lighted channel letters, or pylons signs. However, the most commonly used are lightbox and digital LED signs. The type of lighted sign you select will depend on several factors like your budget, industry, and preference.
7. Great for Security
Illuminated signage can be a good way to increase the security of your building. When you have a bright and well-lit sign, the would-be thieves will not be able to attempt to break-in. This is because they will not know if anyone inside the building or not. Also, the extra light will make the area more secure.
8. Increase Visibility
By installing a lighted sign, you will increase the visibility of your company. If you have a normal sign, then you are missing out on thousands of potential customers. The only reason for this is because your storefront was not visible for the customers.
An important thing to keep in mind is that when your business is closed, the illuminated sign will be working for your company. You will keep the sign on, and passersby will notice your sign clearly. This means your business will get more exposure and opportunities for grabbing the attention of new customers.
Furthermore, the illuminated signage is the only marketing technique that will work around the clock. It will make it easy for your business to stand out from the rest.
9. Make it Easy to Remember Your Business
It is not surprising that people often forget what they see in printed advertisements or commercials. With an illuminated sign, it becomes easy for people to remember your business for a long time. People often buy from brands they are familiar with. So, when you have a lighted sign, people will remember your business when they need something.
10. Help Make Your Business Profitable
A well-lit sign is capable of increasing your profitability. What is the connection between illuminated signage and profit, you may ask? When your business has a lighted sign, it will increase your sales. Your store will be visible for passersby and encourage them to buy from your store.
Moreover, people will remember your business because of the illuminated sign when they need something. This helps in increasing your sales and profitability.
Things to Consider When Choosing a Lighted Sign
When deciding which light sign you should get, here are some things you need to consider.
This is one of the factors that you must consider. You should not spend more than you can on the sign. The design, colors, size, and type of lighted sign have a direct impact on the price of signs. It is not wise to spend all your savings on illuminated signs. So, you should keep your budget in mind when deciding which sign to get.
Type of Sign
There are various types of signs available on the market. Depending on your business type, you can choose the lighted sign that fits well. Every type of sign has a diverse appearance and a unique design.
Make sure the sign is simple as you don’t want to bore the customers with giving too much information through the sign. Also, it should not be complicated, making it difficult for customers to understand it.
Choosing the Colors
Another factor that you need to focus on is the colors. Since it is a way for your customers to remember you, it is crucial to select a color combination that goes well with your business. The purpose is to make the sign visible. So, you must have a background color that will make it easy to read the sign for your customers.
Location of the Sign
Deciding the place of the lighted sign is the most key factor you must focus on. It is imperative to choose the location where the sign will easily be visible for your clients. In case the sign is covered by bushes or it is covered by any other obstacle, it will not serve its purpose.
The Wording of the Sign
It is a vital factor when deciding the sign for your business. The illuminated sign will create the first impression and will welcome your clients. If you have selected offensive wording, it will damage your reputation and pass on the wrong message.
Types of Illuminated Signs
There are distinct types of signs available for your company.
1. Pole Signs
This type of lighted sign is an ideal choice for businesses that want to be spotted from afar. It has the highest chance of grabbing the attention of potential customers.
2. Channel Letters
This is one of the best types of lighted signs. The channel letters are illuminated and are placed above your business. You can use it both, externally and internally.
3. Monument Signs
The monument signs are used for helping your business stand out from the rest. With illumination, the passersby can clearly see the sign.
4. Projecting and Blade Signs
Another type of illuminated sign is the blade sign. These signs are visible to the passersby without any trouble as they are projected out of the building. When you illuminate these signs, your business can be noticed from a distance.
5. Dimensional Letters
Also known as 3D signs, these are perfect for storefront signs. Dimensional letter signs will have a huge impact on the people passing by. It is a good option for an illuminated sign as it comes off elegant and unique.
Lighting Options for Your Business Sign
Let’s take a look at the lighting options that you can choose from.
1. Face Illuminated Letters
The face of the letters will be lit. Usually, the letters have an acrylic face with LED lights installed to the back.
2. Lightbox Signs
This is the most commonly used form of lighted signs. The sign has an acrylic face with the LED lights mounted at the back of the box.
3. Halo Illuminated Letters
One of the signs that you can install is Halo Illuminated letters. These letters have a metal face and a polycarbonate back tray. The LED lights are installed on the rear end and it will shine through the backing. This will give a halo light effect.
4. Acrylic Illuminated Letters
It is perfect for logos and bold fonts as they can be lit from all sides.
5. Neon Signs
In this type of illuminated signage, gas-discharge tubes are used for illuminating the sign. The tubes, usually, contain rarefied neon or other gases.
6. Stencil Cut Signs
This type of illuminated signage can be used both, internally and externally. In this type of signage, the aluminum panels are cut to place acrylic inlays that are used for creating the required colors. Then, LED lights are added to the back to lit it.
Therefore, illuminated signage is an excellent way to grab the attention of your customers and make a wonderful impression. This is an affordable marketing tool for increasing brand awareness.
Casign Company is a leading company offering illuminated signage services. Having years of experience, skills, and comprehensive knowledge, we can get the job done efficiently. Our team of experts is ready to design and install lighted signs for all businesses. We will put in the extra effort for making it easy for your customers to reach and elevate your brand. For more information or a free quote, feel free to get in touch.
Why do you think illuminated signage is necessary for a business? Share your views with us in the comments below!