In the modern world that we live in, our whole life revolves around technology. From the choices we make to the food we eat or the clothes we wear, everything is somehow influenced by the continuous evolvement of technology. Due to this, the marketing landscape has significantly increased, and your website has become one of the most powerful tools that a business can use.

By investing into a well-made, attractive and efficient website, you can easily have it act as your 24/7 marketing scheme and become an important asset for your company in the near future.

However, designing websites is constantly becoming more and more difficult. With changing digital trends and tastes of consumers, your website can start to feel outdated and not perform well-enough. The key to overcoming this problem is by investing into a redesign for your website, making it tech-savvy and appropriate for the latest generation of consumers.

When used correctly, your website has the potential to immediately become the core of your marketing structure. While it may seem that designing or redesigning a website is fairly simple, that might not always be true. Behind every great website with a remarkable user interface is hours of coding, stylistic elements and extensive efforts of a design team. If you’re wondering how a company could redesign your website to make it much more attractive to potential customers, here are 10 important tips that they always keep in mind:

1. Don’t Overcrowd

Many at times, people who design their own websites tend to leave no space blank. This means that the overall design of the website ends up looking cluttered and messy, no matter how pretty or aesthetic it may be. When designing a website, you must remember that leaving some white space is essential for a great design. Users will be able to focus more on the real content of your site, rather than the cluttered photos or ads on the sides.


2. Don’t Make Your Users Wait

The first thing that may throw off a potential customer of yours is a slow webpage. If they have to stare at a blank screen for your website to finally load, chances are that they will leave with a negative impressed of their brand. Since this is the new age of technology, all customers expect to deal with fast-loading content that is easily accessible on their laptops, phones or even other popular mobile devices. If you can’t provide this, your website won’t be efficient enough for your brand.


3. Focus on User Interface

When navigating on your website, customers should easily be able to locate the most important to least important segments. Since you can’t exactly mark your content as important or not, you need to make effective use of Calls to Actions (CTAs) that are just visual cues to help customers find which content is most relevant for them. Your website must be easily accessible and have an extremely user-friendly interface. When creating such visual cues, you can focus on creating separate buttons with specific colors and wording to represent a wide range of content.


4. Be Generous with Hyperlinks

Every website can be made much more attractive with a handful of hyperlinks that customers can use to navigate around the site. These links must be differentiated from all other content to make them unique and more visible. To make hyperlinks stand out, you could make use of different fonts, colors or stylistic elements.


5. Highlight Information with Key Points

If you want a specific piece of information to stand out from the others, make use of bullet points. This will make it easier for customers to access the information and will allow them to quickly find the answers to their questions. Thanks to the power of CSS, you need not use a traditional circle for your bullet points. Instead, you have the freedom to become creative and make your website much more attractive.

6. Publish Original Photographs
When a user ends up at your website, they are not looking for a generic stock photo that is extremely typical. Instead, they prefer innovation and originality. If you want to portray a positive image to your customers, you must only publish original photographs that relate to your product or service. All photos on your website must be unique and allow customers to judge the overall culture of your business, and this can only be achieved when each image is your own.


7. Use Effective Headings
No user would like to read essays full of content when they visit your website. Using headings that segments your content and allows users to find what they’re looking for gives off a great impression of your brand. Remember to include all important keywords in your headings as well, as this will play a vital role in attracting your target message and portraying the right image of your company. Since search engines tend to focus on headings too, having well-written titles around your website will allow you to rank higher and have more people visit your site.


8. Consistency is Key
Think of designing a website like putting together an outfit for an important gathering – everything must match! Even the tiniest thinks like the fonts of your headings, colors of buttons, line spacing and even photo layouts will play a vital role towards the appeal of your website. To create an attractive and aesthetic site, you must remain consistent with all of your choices while also ensuring that all these choices perfectly integrate with one another. Drastic design differences in two pages on the same site will only drive your customers away and will give off a negative impression of confusion and uncertainty.


9. Avoid All Errors
If a user clicks on your website link and is faced with a ‘404: Page Not Found’ error, they will definitely turn to another website for a solution to their problems. To avoid pushing away your customers, you must ensure that there are no errors present on any page of your website and that the entire site is easily accessible for all customers.


10. Communicate & Adapt
When you’re running a website, customer feedback must be very important to you. To achieve this, you must be interactive with the users that are visiting your site and constantly look for room to improve. Your website must also be able to easily adapt to new changes that are relevant to the modern era, such as being mobile-friendly for all devices and having high levels of responsiveness.

If you think that doing all of this on your own is too difficult, hand all your problems to the experts who can handle it with ease. JTB Studios is proud to be the best web design in Melbourne, and can easily provide the most suitable solutions to all of your design related problems.