The 21st century is the time of fast technological development. Every new day brings us certain changes that influence all the spheres of our lives and business. For marketers, this means that every new day we can see the development of new marketing strategies and opportunities. Such a quickly changing world requires us to be flexible, adjust to the new rules, and keep up with the innovations. Sometimes, this can be exhausting, but this is the only way to stay afloat and not become outdated.
Luckily, the technological process doesn’t stop introducing new marketing tools that make things much easier. Today, there are lots of effective tools and services that help marketers optimize their everyday work and develop along with the world. These tools made it possible for every specialist to perform his regular task several times faster and with less effort, meanwhile reaching better results.
What types of marketing tools exist? Pretty much any! The existing tools surprise by their variety and versatility. Thus, each of you can choose something helpful depending on the goals you have.
We can divide the most popular tools for their purposes:
- Analytics – tools that make data collection and analysis faster and easier;
- Email marketing – tools for automating and scheduling your email correspondence;
- Social networks – tools that help you monitor, analyze, and optimize your work in social channels;
- RK management – tools for automating your administrative tasks, tools for analyzing marketing research;
- Landing pages generation – tools for the simplified design of landing pages.
Which ones to use? Of course, it is easy to get lost in such a huge variety of tools and services. To help you make a choice, we have created a list of top ten tools that every marketer should use.
Top 10 Tools For Marketers
- Google Trends
This is a perfect tool for keeping you on track. It helps marketers stay updated on the latest tendencies and trends. This is a simple and convenient way to analyze the popularity of the search requests. With its help, a marketer can quickly:
- Define the relevance and popularity of a specific topic;
- See the existing trends;
- Analyze seasonality in your market;
- Define how geographical data influence the popularity of a particular topic or search request.
All these things used to take too much time and effort, but now, you can do it in the most fun and easy way!
- Google Adwords
Without a doubt, this smart keyword planner introduced by Google is one of the best ones today! It helps you analyze the existing requests and identify the key phrases that Google users most often use when searching for information. This tool allows you to predict traffic, group and combine key phrases. This is an extremely useful tool for every marketer, so do not hesitate and start using it now if you still don’t.
- Key Collector
Another useful keyword tool is Key Collector. Unlike Google Adwords, this service is paid. However, this does not mean that it is somehow worse. This tool for working with semantic core helps to identify current key requests, as well as to estimate the cost of promoting a project on a particular request. In addition to high performance, Key Collector is well-known for its convenience and simplicity in use.
Many marketers have already realized the power of a great email signature. This small detail turns a mediocre email marketing strategy into a real masterpiece that generates leads, drives attention, increases the trust and loyalty of your customers, drives more traffic, and performs many other great functions.
If you still don’t have a professional signature, you’d better create one. That’s where Newoldstamp will come in handy. Their online email signatures maker will help you create high-quality and effective signatures fast and easily!
- Netpeak Spider
This is a free service that allows you to check the technical characteristics of the resources in the context of search engine optimization. The Netpeak Spider makes the analysis of internal and external links much simpler and faster than it ever was. This tool will help you to identify the errors within a shorter time. It will ensure that you don’t have any broken links, duplicate content or incorrect redirects.
- App Annie
In case if your company is dealing with mobile apps, then App Annie is the best service for you! This is a perfect service for tracking the activity of your competitors in all sorts of application stores. It helps you see how well your apps are ranking for a specific word in different stores including Apple Store and Google Play. It also allows you to edit the names and descriptions when downloading a new version of your application. Everything is shown in real time, so you can test another text in a matter of days and see what works the best for you.
- Google Analytics
If you are seeking the most effective analytic tools, then Google Analytics is exactly what you have been looking for! This is a free service that allows you to analyze websites and apps.
What makes it the best? The best thing about Google Analytics is that it closely integrates with Google Adwords. This allows marketers to optimize their marketing campaigns quickly and easily, based on the analytical data provided by Google Analytics.
- Majestic SEO
This is a service created for smart and fast link monitoring. Its volume of stored information is comparable to the amount of data stored on Google servers, so you can imagine how effective it can be. Majestic SEO helps marketers evaluate the reference environment their company’s, as well as competitors’, resources. It also allows you to identify the most popular anchors and resources that most often refer to you. How much does it cost? This is a free tool with a paid subscription option. You can use a free version to analyze the resources you promote. However, if you want to have a possibility to monitor the competitors’ resources too, you will have to pay for the subscription.
- Google Tag Manager
Another tool introduced by Google in our list is a free service for managing analytics and remarketing tags. It helps you solve many different problems that require the change of your website’s code. Thus, it is another great tool for marketers.
This may surprise some of you. However, with its new features, Facebook is turning into a great marketing tool. Its Analytics for apps is already considered to be one of the most powerful analytic apps existing today. It provides comprehensive analytic reports that include data on all main users’ characteristics including their interests, demographics, and other.