There is no denying that website migration can be tricky. However, we have to deal with website migration soon or later. If it is your first time opting for website migration, you have come to the right place. This post shares the top 5 things to think about during website migration so that you can ace your website migrations. Before we move forward, it is important to understand what is outlined as website migration. The following are the most common reasons for website migrations.
- Changing URLS
- Website Redesign Launch
- Merging Content
- Merging Websites
- Switching Domain Names
- Switching to a New CMS
- Switching Hosting Providers
- Switching from HTTP to HTTPS
- Changing of Website Architecture
Now that you know more about when to proceed with website migrations, let’s take a look at the most important things that you need to consider.
1) Choose the Right Team for the Migration
One of the most crucial things that you have to think about during website migrations is getting the right team on board. If you fail to choose the right team for the migration, you cannot expect for it to be successful. You have to think carefully about who should help out as you could easily lose everything without the right personnel. For instance, if you decide to move WooCommerce to Magento, choose a Magento development agency to do the work.
2) Plan the migration
Once you have selected the right team for the migration, you have to prepare a migration plan. It should be divided into the following.
- Pre-Migration Work
- During Launch Migration Work
- Post Launch Website Work
Every successful website migration requires planning. You have to think about the resources that you will allocate towards the website migration project. Prepare a solid migration checklist and educate the team to ensure that they are aware of all the risks. Map out every task so that there is no uncertainty.
3) Proper Redirects
As you already know, not everything can appear on the homepage. If you want to change categories and subcategories, you have to select the proper redirects for each webpage. It is something that you cannot afford to overlook. Otherwise, it will have a negative impression on others.
4) Prepare People for New Things on the Old Domain & Keep the Old Domain
Next, you have to prepare people for new things. Inform everyone within the marketing team about the URLs which will be changed. It will ensure that the migration is successful. Some examples include Google Ads, Twitter Ads, Facebook Ads, Reddit Ads, LinkedIn Ads, Social Media Accounts, Newsletter Templates, and even Offline Brochures. Everything will need to be updated and a rebranding campaign might be necessary to address the most important queries.
5) Do Not Reduce Content
Finally, you should not reduce your content as it could make your new web host seem different. You should not mess up the content for the new URL structure and make it seem like it is another website after you have copied the content from your previous site. Make sure to work an SEO analyst to get the URL structure right. Content audit and offline copy migration will prove beneficial.
After you have gone over the post, you will know about the most important things when migrating.