Many brands are opting for digital popularity and sales as the pandemic has left stores with the declining foot traffic. They are exploring ways in which they can increase their popularity on social media, and influencers have experienced a boom producing current and relevant content daily. Below are some ways in which brands can use influencers to boost their popularity and ultimately sales:
1. Work with influencers in your niche: while working with top influencers with millions of followers may sound great, brands receive best ROI results using influencers within their specific niche. For example, if a fashion brand wants to promote their new line and increase sales, they should reach out specifically to fashion influencers, preferably the ones that share their aesthetic.
2. Choose influencers in your location: if you are looking to build a brand locally, working with influencers in your location may be a great choice. Those influencers are likely to have a bulk of their audience from your specific location and have already built great community trust and support.
3. Alling incentives: many influencers request a payment for sponsored posts. However, there are influencers who would be happy to work with brands that provide affiliate links. This way, influencers only get paid based on the amount of sales that they generate creating a win-win situation for brands. A pro tip is to always create unique links that each influencer can use in order to effectively track conversions.
4. Consider using an agency: a great influencermarketing agency can help you optimize your budget, negotiate the most favorable terms with influencers, and provide brands with tons of free inbound traffic to their site. Best agencies know how to choose top influencers for the smallest budget and create viral content that will bring in new customers even once the paid promotion has ended. You could say that a great influencer agency is a gift that keeps on giving.
We hope that our tips help you utilize influencers in your digital marketing strategy. As influencer marketing continues to grow, each business can utilize the popularity, content and storytelling skills of influencers to help boost their online presence, increase sales, and build trust with their target customers.