British to Win American Market: Secrets of the English Cars Quality

English cars are considered very reliable. They combine luxury and a high level of comfort. The most popular British car brands in the US are Jaguar, Bentley, and Land Rover. Their main advantages are an easily controlled suspension and a laconic aristocratic design. The experts of the multi-brand used car dealership Indy Auto Man reveal the secret of the popularity of these brands and describe in more detail the Land Rover’s success story on indyautoman.com.

History of British car brands

The first models saw the light of day in the 19th century. Compared to other countries, the automotive industry in the UK has not developed as fast. Manufacturers did not produce cars themselves but purchased assembly kits in Germany. This is how the first Daimler was released, which became a copy of the French Panhard et Levassor.

The manufacturers were in no hurry with the release of cars and followed the pioneers in Germany and France. This approach led to the fact that a few years later when British cars appeared, they became associated with reliability and quality.

In 1895–1896, the first Lanchester passenger car was introduced. Around the same time, the first car companies were beginning to emerge. The rapid development of the automotive industry took place at the beginning of the 20th century.

British cars have one feature – they do not change completely, but win the hearts of motorists for a long time.

Secrets of the Quality 

Many people in the US know about the advantages of Land Rovers and Jaguars, and here are the main secrets of the high quality of these cars.

Limited Editions

Manufacturers of Bentleys, Jaguars, and Lotuses adhere to the following policy: it is better to do less, but better. All lineups are produced in small quantities. This has a positive effect on the quality of vehicles. The price of exclusive handcrafted cars is high. However, if you consider used cars in big cities like Indianapolis, you can always find a good selection of British cars at an attractive price. And if you come to a multi-brand dealership in Indiana, you can compare them with American, German, Japanese, and Korean competitors to define your winner. 

Manual assembly

Elite models are assembled by hand using modern technologies, and each item undergoes strict quality control. A used British vehicle will not bring problems to the car owner – the need for considerable repairs won’t arise before 80,000 miles.

Enough power

English automakers position their cars with characteristics that are known to suit motorists. For example, the well-known company Rolls-Royce does not reveal the power of the models. The vehicle passport indicates that the power is sufficient. 

However, this tradition was broken after the installation of a BMW motor on a car. From that moment on, the buyer was able to see a specific figure in the “Power” column.

Modern technologies

The English car industry is quite conservative. However, without the use of modern technologies, it is hard to draw attention to your products. The consumer likes technological innovations, so engineers are actively developing them. Many British car manufacturers are switching to electric vehicles.

Gibbs Technologies recently introduced the Aquada amphibious vehicle. The car showed its capabilities on the streets of cities and in the waters of rivers. The model has no doors and therefore is reliably protected from leaks. It changes from water mode to land mode in just 5 seconds. On land, the car speeds up to 90 mph, and on the water – up to 30 mph. 

International reliability ratings

In recent years, Jaguars, Land Rovers, and other UK rands have become even more reliable, which is confirmed by the ADAC and J.D. Power research results. These companies analyze the quality and reliability of cars. You will not find cars of English brands in ADAC anti-ratings.

The British create cars thoroughly, adhering to the production of national conservatism. They pay high attention to every detail, which allows motorists to get reliable transport for years. No wonder  English-made used cars are in such high demand in the US and, in particular, in Indiana. 

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