Data analysis has been increasingly important to success, whether you are a small business owner or a large industry. For your business to stand out and leave competition behind, you need to gather and analyze customer information and the market as a whole. So in many ways, smart data management is absolutely essential to business success and to achieving a sustainable level of growth.

What is data management and how important is it

If we can summarize in one word what data management is, we can define it as Organization. This process is based on collecting, validating, storing and ensuring data security so that it can actually be transformed into useful information. Important decisions based on raw data can be very dangerous, so you have to go further and analyze every detail of the database to qualify the decision-making process, which should not be rushed.

When all the information you need is well organized and properly stored in an integrated and orderly manner, files such as projects, financial statements, sales prospects and other important documents are more easily found in the system whenever you need to analyze them.

What are the risks when I don’t perform data management efficiently?

Data security is an extremely important point for any organization. When information protection is shaken, whether in the event of a leak or data theft, the future of the business itself is compromised. It is inevitable that in order to do good business and sustain growth, the company has the internet as a day-to-day work tool. However, those who are always connected are also at constant risk of losing their data for a variety of reasons.

The following are some of the key threats to information security that may occur when there is inadequate data management. Check out:

  1. Cyber ​​attacks

    Unfortunately, every business is subject to attacks by bad people and cybercriminals in general. Among other possibilities, they can break into your organization’s network, compromising data integrity. Another malicious action caused by these criminals is the sending of viruses, which can completely damage their software.

  2. Outdated Security Settings

    There are several data system solutions that allow you to customize security measures and restrict access by user level to protect your data structure and allow only authorized users to access certain important folders and files. Unfortunately, however, many companies simply do not take advantage of this functionality, making them more vulnerable to security issues and flaws.

  3. Disasters

    In 2017, in one of the world’s most serious cyber attacks, WannaCry ransonware killed thousands in more than 150 countries, from small businesses to large corporations. Ransonware is a type of virus that hijacks data on a computer or notebook and does not allow access to it until a ransom is paid.

    In this sense, if a company does not have a disaster recovery program through which it prepares for disasters such as natural disasters, human failure (accidental or not), cyber attacks, equipment breakdown, among others, the data generated in the course of activities are lost.

 

Manage your data in the cloud

The use of cloud computing has become a growing trend in the market. The practicality and dynamism that this technology offers has benefited companies of all sizes and segments. In fact, it is understandable that many companies may find it necessary to have some form of physical backup (as an alternative and a second warranty option), but aside from the use of physical devices (such as hard drives), cloud backup does indeed ensure that and data integrity.

Another key element that cloud data management provides is that information is made easier, more dynamic and faster, even for a larger number of people if needed. Sharing information between everyone in the company and outside agents is made easier with data available in the cloud. The time gained from using cloud technology is huge. With information that is synced and accessible almost instantly, the flow of activity is streamlined, optimizing time.