How to drive traffic to your site is a question that all marketers spend time contemplating. It is only natural because if you are unable to drive traffic and you have no other method to direct those hordes potential buyers to your website, surviving on the internet will be difficult
You will have noticed that it is a popular topic frequently discussed on the internet, especially among online entrepreneurs who have monetary online targets to achieve. In other words, you have a website, your landing page is ready and your web form is connected to your autoresponder. Now you now need visitors to your new website, but how do you do it?
Here are some helpful ideas on how to drive traffic and market your website.
Search Engine Optimization (SEO)
For people who want to direct more traffic to their websites, it is vital that they know a little bit of Search Engine Optimization (SEO). Basically, Search Engine Optimization is using keywords properly to get your website, blog to rank higher or on the front pages of search engines like Google, Bing, Yahoo, DuckDuckGo etc. Search Engine Optimization increases the page ranking of your site. Put simply, the more visible your site is the more traffic that will be generated by your site. SEO operates via keywords. So, ensure that your keyword fits in the niche of your website.
Note that Key Words vary on the different search engines. That said from time to time you can do an SEO analysis of your website or blog by using SEO score. This helps you to know if you are making progress or not.
Article marketing makes your site more visible on search engines. This is also an effective way to make your website Search Engine friendly. It is very similar to writing and posting on your blog. But, when writing articles, emphasis should be placed on the content of the article.
Backlinks are links that you leave on other sites (usually bigger sites) that leads back to your landing page. When creating backlinks, you need to check whether the sites where you will be posting your links are similar to yours or at least post contents about your niche. However, to post links, you will need permission from the webmaster first before or you can pay them to do it for you.
Another way to market your website is to make your website easy to navigate. Make sure your contact information is easy to find on your website. If not, potential customers might click away to get information elsewhere. Also make sure you have a frequently asked questions and review page, so visitors can get information if they are browsing your site. This helps to answer queries when you aren’t available to answer them. Plus, a simple layout is better than one that is crammed full of links and ‘click here’ ads.
Not all of your traffic needs to come from a search engine. If done correctly social media can be a powerful tool to drive traffic to your site. You can build a community of followers who repeatedly visit your site and convert prospects to buyers. Social media can greatly improve SEO and assist you with branding initiatives.
After doing all the above it will be pointless if you do not verify your websites SEO performance. So for all your SEO analysis needs, check out https://seodigitalgroup.com/seo-score