Instagram is a social media platform with a huge buzz. Sharing Pictures, videos, live stories, hashtag feeds, geolocation, improved DM feature, multiple picture post, stickers and polls for Instagram stories and a whole new bunch of advanced features are being added ever so often on the application.
Despite it being limited only to a Smartphone app and a plain website, Instagram has become one of the most widely used and loved social apps today.
So how can you grow your Instagram followers?
Studies have shown that, IG profiles that posted at least once a day or more times a week got more likes and gained more followers faster than those that do not post frequently.
Instagram is no longer just the photo-sharing network it once started out to be. With features like videos, live videos and Stories, you can now engage your fans and grow your following by creating many different types of contents to show them. For instance, when you go live you will appear right in front of the stories feed.
Hashtags help you manage and look for appropriate content on Instagram. They make it easy for your target audience to find you and increase interest in your posts. Some Instagram studies showed that putting at least one hashtag to all of your Instagram posts will, on average, generate over 15% more engagement.
How do Instagram hashtags work?
Let’s say a user searches for the term ‘private jet’. Instagram will show all the latest posts that contain the keyword ‘private jet’. By using #private jet as a hashtag on your posts, you are telling Instagram to put forward your post each time someone lookups that term.
So it is important to Hashtag all of your posts with relevant and related keywords. Use words and terms you think Instagram users will likely be searching for. Always use the # symbol before the word, no punctuations, keep it as short as possible and use letters and numbers.
Not everyone uses Instagram, so get more out of each post by cross-posting on other social platforms like; Twitter, Facebook, Google+, Pinterest, LinkedIn etc. also invite people to follow you on Instagram.
Do not over post
Try to determine when most of your engagement occurs then you can post within that time period. Then add posts steadily, or reduce your posting if you are getting a smaller amount of engagement.
Suppose you want to grow your Instagram followers but all of the above sounds like a lot of hassle of which it is, then perhaps you can take a short to the top by outsourcing this duty to a third party