When you think of how your family and you consumed news back in the day, the image that comes to mind is one of reading the newspaper that was delivered at your doorstep an hour ago, reading day-old news or another image that comes to mind is the television news reporters relaying information from around the world as part of their daily job. Before that, it was radios, and much before that, the news was all word of mouth. Technological advances have heralded a change in every aspect of our lives- and news delivery is no exception to the rule. The transition from newspapers to radio to TV has been a quick one and now live news TV audiences are shrinking. So, what’s next?
News In A Digital Space
Journalists nowadays are perplexed by the wide array of news delivery methods- social networks, blogging, mobile applications, live streams to name a few, have been seen quite commonly of late, as a tool for journalism. News organisations are now out on a limb on whether they should reallocate resources to these newer advancements to attract a new set of readers/viewers or if they must channel their focus on retaining their existing consumers with the ageing broadcast or print methodologies.
A few companies have chosen to retain their brand identities and are playing it safe- but is this decision helping? Let’s take a look into a brand that decided to reinvent their identity and see what the effect has been like.
A Case Study of British Herald’s Transition Into The Digital Space
Who is British Herald?
The British Herald brand has been around for over a century and a half since 1860 and was founded by James Nisbet and Co in Hitchin Town, England. The British Herald became a household name again in 2018 when it was revived and restructured and now it has earned laurels as online information and news delivery platform.
British Herald has become a credible and dynamic information source which reports news in an unbiased manner. It has become the choice of readers worldwide due to its accessibility and ease. The user-friendly British Herald website categorises up-to-date news articles and original content based on location and theme; this enables users to keep abreast with information of their choice.
News is time-sensitive. There’s so much that happens around the world within the 24-hour span between the newspaper hitting the curb of your house on two consecutive days. Great personalities have perished, a royal baby is born, governments are overthrown, disputes have been sorted: the clock stops for no one. And this is precisely where the all-new British Herald comes in.
Checkout the Latest Edition of British Herald Magazine.
The digital presence of a media house is more of a boon than a bane. Getting quality news updates from the global media landscape on an hourly basis is so much better than the conventional “hot off the press” (most certainly not the case) newspaper.
British Herald’s shift into a digital domain has worked- the proof lies in the numbers- and numbers never lie. Since the restructuring of the brand in 2018, the online platform has had over 11 million page views.
Is this where all news is eventually heading? Let’s just wait and watch.