Key to any business’s success is how effective they are at acquiring new customers. But with so many different techniques to employ, it can be difficult to find the right recipe for success. Marketing is constantly evolving and is massively influenced by technology. Keeping on top of this is difficult, so in this article we are going to run you through 3 easy to apply methods for increasing your customer base and generating more leads.
Define your USP
- It’s important to define your unique selling proposition (USP). Without this, your marketing is unlikely to deliver a clear and concise message to your potential customers which is essential in today’s crowded marketplace. Consumers spend less time than they used to in listening to what you have to offer. Therefore, your USP must be easy to digest and understand. Ask yourself this, ‘Do people understand what I do and why I do it’? If the answer is no, practise explaining this in just a couple of short sentences. If you can’t explain it in a couple of short sentences then it’s likely you need to hone your services/products and simplify your offering.
Optimise your Website
- Your website is often the first place potential customers will visit and first impressions count! Having a website which works on all devices is essential for 2020. Nowadays 75% of web traffic is from mobile devices, so if your website doesn’t work properly on mobile devices, your customers will soon find one that will. The best strategy is to outsource this to a professional web design company. They will ensure your website is optimised for all devices and looks attractive to potential customers. Many web design companies also offer SEO services which will ensure your business gets found by people searching on Google. This can often be overlooked but take note, it’s a crucial element for any business looking to attract new customers in 2020.
- It goes without saying that Social Media can increase the exposure of your brand. It’s now so commonplace that companies not utilising this platform often appear amateur and unprofessional. With the majority of the population using Social Media platforms, it’s a powerful way to instantly connect with customers and introduce your service or products. According to Adobe’s State of Digital Advertising Fifty percent of Gen Z (18- and 19-year-olds) and 42 percent of millennials (20- to 36-year-olds) think social media is the most relevant channel for ads.
Another great tool you should be utilising is Business Networking. This includes face-to-face meetings, usually at events aimed at connecting local business owners, so that you can expand your existing network. As the old adage goes ‘people buy from people’ and the more people you know in your chosen industry, the more potential you have in generating new leads.
So, if you’re looking to attract new business and increase brand exposure, try applying these three marketing methods and we’re super confident you’ll see a big shift how successful your marketing exploits are.