How To Create A Winning Marketing Strategy For Your Mobile App

The use of mobile apps has increased significantly in recent years. While there are over 2 million apps available in the App Store and Google Play, not all of them are successful. To create a winning marketing strategy for your mobile app, you’ll need to take into account the following:

Determine whether or not you need an appĀ 

Does your app offer functions beyond those already on your website? Is it useful for a wide range of users? Does your app simplify your users’ lives? The mobile app should fill a need or want for your target audience.

Understand your target audience

You need to define your target audience early on to tailor your marketing efforts to them specifically. Once you know your target audience, you can start thinking about the best ways to reach them.

Research the competition

To succeed in the highly competitive world of mobile apps, you need to research your competition. This will help you understand what they are doing well and what areas you can improve upon. For instance, if your competitors are, who seem to be doing well, you need to find out what tactics they use and see what you can emulate and improve on.

Use the proper metrics to measure app engagementĀ 

The only way to know if your marketing strategy is working is by measuring the right metrics. You can use a software development kit (SDKs). Measuring ad clicks that only deliver users to the app store doesn’t mean an install actually happened. To optimize for actual app opens or an in-app activity, such as a confirmed login, purchase, or other events, you can use properly integrated SDKs.

Another important metric you can use to track is Cost per Acquisition (CPA) that measures how much it costs to acquire a new customer through your app. To calculate your CPA, divide your total marketing costs by the number of new customers.

Seamlessly integrate mobile apps with your business

Your app should be an extension of your brand, not a separate entity. All too often, businesses create apps that are completely unrelated to their core business. This is a surefire way to fail. Your app needs to offer value to your customers and be in line with your brand identity.

Develop tactics for each stage of the marketing funnel

The marketing funnel is the process potential customers go through when considering your product or service. You need to develop tactics for each stage to ensure that you are reaching your target audience at all points in the funnel.


These are the key components of a winning marketing strategy for your mobile app. Keep these in mind as you develop your own strategy, and you’ll be on your way to success.