How to Create an Online Course and Make Money

One of the best ways to build a successful business is to create an online course by shared the skills and experience and help others.

If you have an experience and skills to share with your audience, you can build a business by creating digital products and get paid for it.

There are many platform where you can sell your course online such as One of the best places to sell your online course is Samcart, Thinkific, JVZOO and Clickbank etc.

You also need tools like sales page software, design course material, email marketing service, checkout page etc.

These platforms provide everything you need to create a sales page, checkout page and host your online course.

7 Steps to Create a Profitable Online Course

Choose a Topic for your course

The first step is to research and choose a topic for your online course or any digital product you want to create and sell.

This step is very crucial to the success of your course

What is important is to find a topic you have a better understanding or niche before start drafting the content,

 Customer Research

You need to know who your perfect audience is.

You can only create a well-engaged course by knowing who you will target.

It will help you structure your course outline and create content that will resonate with your audience.

When preparing your course content, it is crucial to understand what your students want to achieve after completing the course.

Your Course format

Online Courses can come in different formats. What format you want to use to deliver your course

An online course can be a mini or a masterclass. A mini-course is a course that students can complete in three to four hours.

The Masterclass course may take up to 7 days, depending on the format and duration of the course.

You don’t just create an online course simply because your friends are doing the same thing.

 The course topic must have market demand. It must be what people will be interested and willing to spend money.

And that is why choosing a profitable niche for your digital product is essential to the success of that course.

Many course creators start with a minimum viable product (MVP) to ensure they save time and resources.

This is a great way to know if there is a high market demand for your product.

Pre-Sell Your Course online

It is a way to sell your course before you even create it.

Most experts and course creators use this method to ensure there is market demand before they spend more time and resource.

Another benefit of a pre-sell course is that It will help you to tailor the course content to meet the audience’s demands.

In addition, it is a great way to build authority and improve your confidence.

Many online course platforms and marketplaces allow course creators to pre-order their products and services and allow their customers to buy them before they are released to the public.

Outline your course content.

To make your audience understand what they are learning, a course outline is important so that it will be easy for them to go through the training without being bored.

You can break it down into modules. And sub-modules or use lessons and sub-lessons.

For example, you can divide the course into six lessons, each with three modules.

Determine the course Price.

You need to learn from other related courses to know the price range before you decide the cost of your course..

 This aspect is the most crucial when selling online courses.

The prices may depend on the course format and the type of course you created.

You can check other courses in the same market and see how they structure their course price to give you ideas.

The goal of the course determines the price. If you set a goal of making $15,000 per course, then if you charge $30 per sale, then you will need to get 500 customers.

Select the best course platform.

There are many online course software programs to host your course. Most of these platforms provide all the resources and materials you need to sell your products.

They provide all the marketing tools to create and sell your course. An example is Clickbank; you can market your online course on their website.

Marketplaces such as Udemy are also a good option to sell online courses.

Udemy hosts millions of courses in different niches, so you will get everything you need in one platform.

Launch your course

 Your course is ready to launch. To make sales requires marketing strategies to drive traffic to your sales funnel.

I know many course creators who are making 6 figures with their first launch.

Your audience will only buy your course if they know it exists and is valuable.

There are many ways to promote your course and create awareness to increase sales.

Here are a few ways to promote your course.


Google ad

Facebook ad

 Instagram ad


If you have built an email list for your online course, you can easily get more sales and increase conversions.

You can also promote it through social media.

My favourite platforms are Instagram, X, YouTube and TikTok

If you understand how they work, promoting your online course will be easy, and you can generate more sales without running any ads.

Improve Your Course

There are more after launching your online course. You need to get feedback from customers to improve the content.

The easy way is to ask the customer how the course has helped them and if there is a need for improvement.

With their feedback, you will know when and where to improve the content to meet their demand.


Now that you have learned the 7 steps to building a successful online course, it is time to start getting everything you need for your first course.

 Selling online courses is one of the best ways to start and grow a successful business.

You can also find more resources and guides and prepare yourself for your launch.

There is a potential to make passive income by starting an online course business.

If you want to learn more about online business, how to make money online or start a new business at your leisure time, makes sure to do little more research and equip yourself with relevant information.

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