Digital marketing is one of the most in-demand services required by businesses, big and small, at the moment. These service providers are known as “digital marketers”, and you can find them at agencies or marketing companies. So, what exactly can they do for your business?
What do Digital Marketers do?
Their role is simple: promote your business, get you leads (such as emails or calls) and boost your sales while enhancing the awareness of your brand. They also track KPIs, providing you with analytic reports and information on whether or not your business is making waves online.
In essence, they are in charge of your online marketing presence, including several different services (free and paid). These services include but are not limited to:
- Search Engine Optimization (organic search; when you rank as high as possible in Google and other search engines. If done correctly, this service can be free)
- Social Media Marketing (promoting your business on social media platforms, such as Facebook, Twitter, LinkedIn and Instagram, to get more followers, likes, increase engagement or make sales. It can also include advertising)
- Paid Advertising (Also known as PPC – Pay-Per-Click; a standard ad where when a consumer click on your ad, you pay for it)
- Email Marketing (Promoting your business, products and services through email)
- Content Marketing (Using Content, such as websites and blogging, can9686 enhance the credibility of your brand. Content is the essence for successful digital marketing campaigns)
- Website Design & Development (This can include creating a brand new website or upgrading your existing one. The idea here is to make your website more engaging, more user-friendly (UX) and easier to optimize)
- Branding (Such as restyling your brand for your website or creating a new one before using it as the focal point of your digital marketing)
Digital marketers’ flexibility means that they can provide you with a mixture of these services based on your objectives, budget and long-term ambitions. As a result, you might need a few of them or a lot of them.
The best part is that you can easily remove one service and replace it with another. The flexibility offered can prove useful and effective for your business’s growth at any stage.
Now that you know what to expect from a digital marketer, the hard part now comes: how do you find the right one for your business?
Before we get to that, let’s look at what you should be looking for!
The Skills to Look For in a Digital Marketer
Their SEO Knowledge
Digital marketing and SEO go hand-in-hand. Rarely do you need one without the other. So it makes sense to see if a digital marketing agency has the knowledge and skills to implement SEO tactics successfully. They should know how to conduct highly targeted keyword research, optimization techniques and see the difference between white-hat and black-hate SEO.
Their Content is Aces
As we mentioned before, Content is essential for marketing. Great writing, catchy headlines, and proactive Content is necessary to turn users into customers. This should apply to all parts of your digital marketing campaign, such as website content, email marketing, blogs and PPC ads. You need to know that they can do the same for your business.
Honest & Upfront Communicators
Transparency is crucial for the success of a marketing campaign. And how someone communicates that transparency is important. You need to know that the agency or digital marketer can make it clear what they want, what you want and put it all together. Only then can they truly connect with your audience, turning them from users into loyal followers.
Numbers and data are the backbones of digital marketing, so it makes sense that the professional has the skills to do it with ease. It’s all they do most of the day: check out numbers and see what they can do with your business. Having that analytic mindset is crucial to know where you can improve your business’ online presence, and more importantly, how.
These skills are vital foundations for digital marketers. Unfortunately, finding these skills is another task altogether. However, these tips can help you identify top-level marketers quickly, weeding out the worst of the bunch. Here is how you can find those skills.
How to Find a Digital Marketer
Google Them (to check SEO knowledge, communication & content)
The simplest way to find information is also one of the best: Google key search terms, such as digital marketing agency, digital agency, a marketing agency with your chosen city.
You’ll get a list of the highest-ranking agencies on Google, which would rank there if they’re pros at SEO. From there, you can dive deeper into their website, team, and previous clients, so you get a good feel of their business.
Check out Their Social Media Presence (to check content, communication and analytics)
How a digital marketer talks to their audience (which is you!) is crucial to communicating with you in the future. Social media is a great way to discover that for yourself.
Better yet, you can see the types of content they post, how active they are and what kind of engagement they are getting.
Ask for Testimonials/Research References (to check communication and analytics)
Testimonials, reviews and recommendations from past clients are powerful tools that you can use to your benefit. Do you notice a string of happy customers on Google and Facebook? High 4.5+ star ratings? If so, you could have a winner up to your sleeve.
But it’s best to take a more in-depth look. Ask them directly about clients they’ve worked with in the past and how they can do the same for you: the more specific the recommendation, the better.
Set Up a Consultation (to check on everything!)
Nothing is better than having a consultation with the digital marketer face-to-face (or at least over the phone or video). Here, you can see how they interact with customers to understand your business objectives and the best services they can offer you.
Ask questions that are important to you to have the full scope of their services and approach. Consultations are a great way to find out how the marketer thinks and whether they’ll make a good cultural fit for you.
Be proactive with your digital marketer search and find the best possible candidate for you. GrowME Marketing is the leading digital marketing in Canada, recognized for their excellence in SEO, website design, branding and advertising. If you want to experience top-quality digital marketing, contact them today.