User satisfaction is crucial for running a successful website. This is the whole point of making a website where users can browse relevant information that they need in the most pleasant way. If your website is confusing and difficult to handle, most of the users will not return to it.
Improving user satisfaction is one of the SEO elements of your website that you must invest time and effort to by constantly improving the interface and add elements that will make the time spend by users worth it. Almost 90% of the audience expects the website to run perfectly and if they experience any struggle, they will abandon the website.
There are many different things that you can do in order to improve user satisfaction and in this article, we will cover some of them.
- Design
The first thing users will notice on your website is the design, so it is the first thing that you can use in order to catch someone’s attention. Try creating minimalistic design infused with different fun article and image layouts that are easy to read and understand. Navigation on your website must be clear and super easy so people will not get confused.
Do not fall for the same trap that most of the people do where they attach hundreds of widgets on the website, making it difficult to understand, read and also navigate.
Choosing the right colors is also important. Remember users spent most of the time on their mobile phones or TV’s so they are constantly watching screens, so it would be wise to use more soft colors in order to soften the harm of the screen so they can browse your website longer.
- Media Quality
All images and videos should be optimized to fit the website perfectly. It is also essential to use high-quality images that can be optimized to lower size by the plugin. Focus on putting the right images on every article, clearly, strong visuals are key to creating successful blog posts.
User experience is will improve if they see the right media, so you better take the time to make those photos and videos.
- Mobile-Friendliness
This is one of the most important factors for user satisfaction just because most of the users on your website will be visiting from their mobile devices. Nearly 63% of all website users in the US are visiting from their smartphones and tablets. A clever thing is to firstly build your website for mobile, and then optimize it to fit desktop screen.
Once you create your website, do a ton of mobile-friendliness research and access every page, post, the image on your mobile. This way you will be able to notice any disoriented content or unusual buttons that need to be deleted. If you create the optimal mobile user experience, your users will appreciate that and return to your website.
- Survey
Creating surveys is the only way you can get feedback from user satisfaction and find what you can improve. Try to create a simple survey with couple of questions about user experience on your website (what they like, what they don’t) that are easy to understand and do not last more than 1-3 minutes to complete. This feedback will be very useful for creating the perfect user experience.
- Connect with Users
Depending on the type of website you run, you can also things to respond to people’s requests such as live chat, email, message and etc. Showing the customer that you are here for all their question will directly affect their view for your website and raise user satisfaction.
- Provide Value
The only way you are going to get users constantly to visit your website is if you provide some kind of value for users. This does not mean that you should host giveaways or free services, but provide something to the users that will make them return. Usually, this means that you must have high-quality content that will act as a problem solver to their situation. Your content should be as exciting as a Breeders cup horse race, in order to attract users on your website and keep them entertained.
These are some of the ways that you can improve user satisfaction on your website. This is the whole point of building a website, so if you plan to stay online for long, you should definitely consider upping your game and focusing on customer needs.