You’ve just started your business, and you want to dominate your market. You know what you want to sell and who your customers are, but how can you keep tabs on how your competition is doing? Well, this article will explain how to use Google Analytics to track competitors and market research. We’ll cover the basics of using GA in a general sense, plus some specific examples that apply to business owners like yourself!

If you’re planning to start your SEO agency, it’s likely that you’ll do research on the best ways to compete in your chosen industry. With so many businesses out there, it can be difficult to find your niche and stand out from the crowd of other businesses competing for the same consumers’ attention. Luckily, there are plenty of tools available to help you with your business research and figure out where to focus your energy and efforts to get the biggest return on investment. In this guide, we’ll walk you through how to use Google Analytics to track competitors and market research.

My Site’s Traffic Sources

Google Analytics can be a powerful tool for tracking your website’s traffic sources and understanding where your visitors are coming from. By understanding your traffic sources, you can adjust your marketing efforts to target specific channels and maximize your reach.  You’ll want to track which keywords or phrases bring the most traffic to your site, as well as which landing pages they enter on your site. In addition, Google Analytics can show you the geographic location of these visitors. Keep in mind that the countries shown will not include users who have set their location in their browser settings.

Once you have a Google account and are logged in, click the “Analytics” tab on the left side of your screen and select “All Traffic.” This will allow you to filter out any traffic that isn’t coming from search engines like Google.Under “All Traffic,” click the “All” link to expand the dropdown menu and select “Organic.” This will show you all organic traffic sources for your website, including direct visitors and links from other websites.

Tracking Competitor Information

Google Analytics is an easy way to track and measure your competitors’ performance. It’s a great way to make sure you’re staying on top of your competition, as well as to learn how they’re doing it.Once you have logged in, you will see an overview page with all of your competitors’ websites listed under the “Competitors” tab. The information on each listing includes the URL and name of the website, as well as its traffic source (e.g., organic search, paid search, social media). You can also view data from up to five competitors at once by choosing from the drop-down menu next to “Compare With.”

Measuring Organic Traffic

This feature allows you to see who is visiting your competitor’s site from organic search results and which keywords they’re ranking for in their organic listings. Google Analytics can show you which pages are bringing the most traffic to your site. You can also see the percentage of visitors who are new visitors (organic), repeat visitors (via referral), and bounce rate (sign out rate). This information can help you figure out what strategies work best for driving more traffic from new visitors.

Google Analytics allows you to track advertising campaigns by linking them directly to individual landing pages in Google Analytics. The data will give you valuable insight into what works best for driving clicks and conversions from specific ad types.