Digital marketing is relatively new and in recent years it has taken the realm of marketing by storm. This surge is down to the benefits it brings not just to the marketers but consumers as well and this why it has almost put to bed the traditional mediums of advertising like radio, newspaper and even TV.
The following are the most common forms of digital marketing:
- Email marketing
- Online Advertising
- Online video content
- Website (SEO content)
- Mobile marketing (SMS)
- Pay-per-click advertising
- Social media (Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Tumblr, etc)
Let’s face it every day we are constantly bombarded with targeted ads from the time we wake up till when we go back to sleep. Print ads, Radio, and Television can all be used to target particular demographics. For example, a print ad for a Porsche or BMW might do better in the Wall Street Journal compared to a Sports Illustrated magazine. While the ad may effectively reach the intended target audience, it doesn’t always reach them at the right time when they are making a decision to purchase a vehicle. Thus, the ad loses some of its effectiveness. This is where digital marketing comes into play, not only does it enable businesses to provide highly targeted ads but it also provides the opportunity to do so at the most crucial time in the decision-making process – right before purchase. One way to your digital marketing campaign off to a good start is to get a good website designed by elite web designers.
Why is digital marketing important?
Cost; it is more cost-effective than other traditional marketing mediums. This is very important for small businesses with a small advertising budget. Social media can provide small businesses with a more viable and less expensive promotion channel.
Interacting with Customers; compared to direct mail or PR campaigns using digital content whether free or sponsored to interact with customers better. You can use analytics services like Google Analytics, to monitor your customer’s preferences, activities and get better insights into their behavior. Analytics helps you to build the persona of your client with the aim that you can offer them the ideal product or service.
Competition; digital marketing provides a level playing field for small, medium and large companies to compete. With traditional advertising mediums, it is difficult for small businesses to compete with the big players. A small business armed with a computer and website, and if done correctly, can run circles around its competitors no matter their size.
That said the quality of your online presence is directly proportional to the success of your business. Thus not only do you need a website for your business but SEO services by elite web design AZ well, in order to rank higher up in the search engines.