The internet has become an indispensable part of our lives. Today, most consumers, before they purchase anything, feel that they have to consult with Google first. This, as a result, has made it necessary for businesses to strengthen their online presence in order to get the right kind of traffic, which often leads to increased sales. One of the best online marketing strategies that businesses today incorporate is search engine optimization, commonly known as SEO. SEO is not easy, but the good thing is that we have SEO resellers who can help out in all matters related to SEO. However, before choosing an SEO reseller company, it is imperative to do your research. Remember, the SEO reseller company you choose can make or break your business. With that said, let us now look at some of the mistakes you should avoid when choosing an SEO reseller company:

  1. Not doing a background check

SEO has become an integral part of every business today. The demand for SEO services has increased over the years. As a result, many SEO reseller companies have cropped up, some of which are legitimate, while some of them are total scams. You need to ensure that you do a background check before hiring any of them. Gather referrals from others and read some of the online reviews before you entrust any of the companies with the job. Not doing this may land you in the hands of scammers, where you will not only lose your money but also will have wasted a lot of time.

  1. Choosing one that buys backlinks

Many companies today, both startups and the already existing companies, have gone down the drain as a result of this tactic. Link building is an indispensable tool when it comes to SEO, but one of the biggest mistakes you can ever make is by choosing an SEO reseller company that buys backlinks. You will find out that an SEO company that does this generally buys the backlinks from ‘free for all’ pages, which offer low-quality backlinks. As a result, your business may suffer and even end up getting penalized by Google – something you do not want.

  1. Choosing a black hat SEO reseller company

Yes, you may be impressed by a company that promises you fast results, but when it comes to SEO, this is a red flag. For you to see the results of SEO, it has to take some time. Therefore, it is impractical to believe that an SEO reseller company will be able to work its way around and give you profitable results within a few weeks. Most of these companies are what are called black hat SEO reseller companies as they use black hat SEO techniques, such as including hidden links and the use of spam keywords, among many others, to achieve fast results.

  1. Choosing one that does SEO copywriting

SEO is ever-evolving; new algorithms are being introduced daily with the aim to eradicate bad SEO practices. Any firm that offers SEO copywriting, therefore, should not be trusted. Currently, SEO copywriting is not considered as an algorithm for ranking on Google. Instead, you have to provide the right content that is grammatically correct; not just stuffing keywords to be ranked on top of the search engine result pages.