If you want to see more traffic to your website for more potential clients and business you need to learn more about SEO optimization. The fact that you have a website already means that you already have some understanding of the power of online business. Today you will hardly find anyone reaching for the yellow pages when they need a plumber. Search engines are way smarter. The Google Bot which does the spidering of the websites places them in the Google index. What it does is that it looks over the entire website to see if the information is relevant and makes a decision. It also checks to see if you have more than one page. The more pages you have the better chance you have of being ranked higher. When it chooses to pick your site it will then see what keyword or words to list it under and where to rank it.
At first, it used to be that if you want to optimize the search for your website you needed to do the following:
You need a good title after you got listed so that search engines will have your tag as the first line of their listing
A good Content is very important. So if you just write content that is not bulky (300 – 500 words per page) or relevant to the website the search engines won’t like it.
Focus on keywords that don’t have millions of indexed sites. You won’t get very far if you choose these.
Keyword density; your keywords should not it splattered all over the site or content. The density should be between 2% and 5%. You will have a better chance to get listed for this keyword.
Having more pages on your website.
Get links from the same industry partners, like Blogs, forums, and social bookmarking sites.
While all of the above still works today it’s a lot of hassle. You’d better use the easy way by signing up on Google My Business to list in local searches and do google my business optimization.
First off, Google My Business is a listing service. Where you give information about your business or company and you link your social profiles and websites and Google My Business will help you rank higher in search results. This makes it easier for potential customers to find you. For example, if you search for Melbourne you’ll see a box appear on the right side of the results. This contains a short description of Melbourne, social links, and other cities that are usually searched for by association.
It’s a simple and easy to use the tool. Google guides you through the process so that you sign up without a hiccup. It will only take a few minutes or more of your time to set up but will boost your business visibility exponentially when searched for.