Getting a good rank in Google search results may seem difficult, but you can make life a lot easier for your radio station and your website by taking some simple steps recommended by Google and the SEO agency to let the search engine giant and your audience know you’re there.
Register your website with Google Search Console
Google Search Console is a free service from Google that allows you to submit your website and its sitemap to Google for indexing.
It doesn’t matter whether you use Shopify, WordPress, Wix, or Squarespace, adding your website to this service is the starting point for good SEO.
By submitting your sitemap to Google Search Console, you’re letting the search giant know that your website exists, something that, as you’d expect, is key to showing up in search results.
Google Search Console also offers other options;
- It checks who links to your site (generally, the more links referring to your site in high quality, the better your website will perform in the search results)
- -Viewing the types of searches that lead visitors to your site
- It notifies Google when you have updated a piece of content so that the new content can be displayed faster in search results.
Register your website with Google My Business
If you register your business on Google My Business, it may appear in relevant geographic search results. The SEO costs (translated to Dutch: SEO kosten) for this are nil, which will bring you exposure and more visitors.
Which means you have a higher chance of appearing in search results and on Google Maps for people looking for a business like yours in the area you operate in.
The bottom line is that Google My Business is a huge part of local SEO, and if your business depends on attracting customers in your own area, registering with this service is absolutely essential. Make sure your site loads as quickly as possible, especially on mobile devices
Google has been using site speed as a ranking signal since 2010. That’s why it’s important to make sure your site loads as quickly as possible.
- Minimize the number of HTTPS requests on your site, this means you can use it or scripts kept to a minimum and only use images if these are really useful to your content.
- Make sure the file sizes of your images are as small as possible.
- Use fast hosting.
Create backlinks to your site
Even if you have fantastically well-constructed page titles, meta descriptions, and URLs, these are usually pretty useless unless you also have “backlinks” pointing to your website. Backlinks are essentially links from other sites to your site, and in a very simple sense, Google counts them as “votes” for your content. There are several roads that lead to rome in terms of generating backlinks:
- Via outreach, by asking other site / blog owners for links to your content on their sites.
- By creating high-quality, keyword-rich blog posts that are extremely relevant for your business niche (if it is REALLY interesting / useful articles about your industry, they are more likely to attract a relevant audience, some of which have backlinks to them).
However, don’t use companies that promise to create thousands of low quality backlinks for you, Google can and will penalize your site if it thinks spam activity is taking place in this regard.
And don’t forget that links from websites of higher quality count more than links from websites of lower quality, that is to say, if you get a link from De Telegraaf to your website, it will affect the position of your site more than that of an unknown site.
SEO offers a lot more
However, there are many more steps you can take to improve your search rankings. If you want to know more about this and significantly improve the performance of your site in Google, outsourcing SEO (translated to Dutch: SEO uitbesteden) or requesting advice from a reputable SEO agency (translated to Duthc: SEO bureau) is definitely worth it.