What is SEO?
Search engine Optimization (SEO) means applying techniques and methods that improve the usability of a website so that it can be used in the organic search results of popular search engines such as Google, Bing or Yahoo to provide a higher Visibility is achieved.
The goal of search engine optimization is to optimize a specific website for a target group. The success of SEO activities can be measured through the indicators visibility, attendance and return-on-investment (ROI).
How do search engines work?
Search engines aim to provide users with the exact information that satisfies their search queries. A search engine requires two steps: First, Web pages are crawled and indexed, then the search engine provides relevant answers based on your index.
Indexing and crawling
Crawling is the process by which search engines discover new and updated content and sites. A “crawler”, also called bot or spider, uses algorithms to determine which Web page to visit next. Since each search engine has its own crawling algorithms, Bing, Google, and Yahoo search results are different for the same search term.
As soon as the crawler reaches a Web page, it looks for the robots. txt file. This file indicates to the crawler which parts of the site are allowed to be crawled and which are not. Then, only the areas that are set in the robots. txt are crawled. Typically, the crawler then stores the content of the page if it does not find duplicate content and assumes that the Web page will improve the search results. This process of storage is also called indexing. The result of crawling and indexing is a huge collection of data that search engines use to deliver user-relevant search results.
Provide relevant results and answers
When a user type in a search query, the search engine immediately queries your index for appropriate information. The results are displayed on the search engine result pages (Serps) in descending relevance. How relevance and ranking of the individual results are determined depends on the search engine used. Each search engine uses its own algorithms.
Search engines keep the algorithms secret so that no one can manipulate their rankings. Some of these so-called “ranking Factors” were, however, clearly named by search engine providers.
SEO and marketing strategies
SEO is one of two parts of search engine marketing (SEM). Search engine marketing is part of online marketing and aims to increase the visibility of a website in the Serps. The other part of SEM is search engine advertising = sea.
The fundamental difference between SEO and sea is that advertisers need to pay for visibility via sea, i.e. clicks on search ads, while clicks on organic search hits are free and good organic rankings of algorithms Depend on.
Why SEO is important
In the simplest sense, SEO (Website SEO Analysis) helps that qualified users find your website. Without search engine optimization, websites could not be found at all or by the wrong target group. SEO purposefully aligns websites and makes them an elementary component of any digital marketing mix.
In addition, SEO has even more positive side effects. If you’re not sure yet, here are some additional reasons why you should start with Search engine optimization:
Trust: Users Trust search engines to provide the best answers to their search queries. If you achieve high rankings, you signal users that your site is trustworthy.
Traffic (= visitor): The better your website ranks, the more clicks and traffic your website will receive.
ROI: SEO is a very cost effective way to generate long-term customer contacts or sales, as well as get qualified traffic. Sea with solutions like “pay-per-click” usually generates more cost-intensive traffic and is mostly a short-term solution.
Insights into target groups: SEO activities like keyword Research can provide you with important insights into your target groups. They can help you reach your target groups and identify their interests and needs.