When it comes to SEO in Brampton, there are many moving parts. The right campaign will focus on the relevant social media platforms to some extent, but it will also incorporate the right keywords, PPC ad campaigns and other marketing aspects that will help boost rankings and increase conversions.

One of the most critical components of a good Brampton SEO campaign is the business’s Google Maps page. As you might expect from something related to SEO, optimizing Google Maps has far-reaching effects that extend well beyond the benefits they provide to users. Let’s look at some of those benefits now.

 

More Relevant Views

One reason to optimize your Google Maps page is that it helps people looking for your services find you. It might seem straightforward, but there are many businesses that are not taking advantage of the free publicity this simple step provides. A quick example will help illustrate the point.

Imagine you own a small aesthetics business. You operate out of your home, giving friends and family great manicures, dye jobs and more. Everyone loves your work, but you struggle to attract new clients. You’ve put out flyers, mentioned your services on Facebook pages and told all your regulars to tell their friends. Still, it is rare to find a new face walking through the door.

With a properly optimized Google Maps page, two things happen. First, you can tell all the people who love your work to write a review for your business, meaning that new people will have verifiable information about what to expect. Second, when you add relevant keywords based on your SEO in Brampton marketing strategy, your business starts to appear in local searches.

This is one of the most powerful components of optimizing your Google Maps page. You suddenly have a ready-made sales funnel, elementary though it may be. From here, you can further customize the page to include pictures of successful work and attract people who are looking for the services you offer.

 

Comprehensive Digital Storefront

On the topic of pictures, Google Maps pages also help you build a budget-light digital storefront. There is no replacement for a well-designed website, but there are steps you can take before investing in a complete expansion. As your Maps page integrates so beautifully with your Brampton SEO strategy, this digital storefront will also help with the first steps of your marketing campaign.

Make sure you take advantage of all the features available on Google Maps. As we mentioned above, add pictures of your business, work and sales. If you run a restaurant, add a menu so that people can know your prices and dishes before they visit. Leave friendly replies to your reviewers, thanking them for their patronage. Express yourself through your business and display that winning personality through Google Maps.

Close-up of Canada on a map

SEO-friendly

It really cannot be overstated that SEO in Brampton benefits from Google Maps. It gives you a place for backlinks with great Domain Authority (DA). It also acts as a check for your contact information, verifying it and further legitimizing your business. All tol, there are significant SEO benefits to optimizing your presence with this service.

 

Better Customer Experience

Finally, perhaps the best reason to use Google Maps is that it helps your actual customers. You’ve probably felt the frustration of looking up a business and being unable to find its operating hours or heading to the wrong address because it was listed incorrectly. Why would you want to perpetuate those problems with your own business and drive away potential clients? Instead, make it easy for them to find you.