TikTok is the latest online obsession. Just about every millennial and teenager out there is talking about the social media sensation. TikTok allows users to create and post unique videos in which they try their hand at lip-syncing, play games, or make a tutorial. The options are endless on TikTok. 2019 has been a great year for app. With over 500 million monthly active users around the world, the app has taken off. It should also come as no surprise then, that there are already bots for TikTok.

Ever since its launch in 2017 for Android and iOS outside China, TikTok has quickly amassed loyal fans. Although videos posted on the platform only last a maximum of 15 seconds, it is possible to clips to be linked for content that lasts an entire minute. Moreover, TikTok has offered a great opportunity to users as it allows them to become famous or at least, an online sensation. For instance, Lil Nas X is an American rapper who managed to get Columbia Records to offer him a record contract. Old Town Road is his country rap single that became viral and made him extremely popular. With over 7 million followers on the app, Brit Amelia is another name who was offered a life-changing opportunity of having her own sketch on Amelia Gething Complex which is a BBC comedy show.

Bytedance is the Chinese tech company that created TikTok and it is now the most valuable start-up in the world. However, detractors have seen the success of TikTok as a threat to the existing social media ecosystem which consists of mostly American tech unicorns. Moreover, Bytedance has even been accused of having videos that mention Falun Gong, Tibetan independence, and Tiananmen Square censored. The Chinese tech firm even had to pay a fine of over $5 million imposed by the US Government for collecting personal information of children under the age of 13.

TikTok has extensively targeted the Chinese market and managed to penetrate the market. Whereas, when it comes to global penetration, TikTok still has a long way to go. But, the social media platform shows no signs of stopping. The app performed rather well in the year 2019 and similar growth is expected for the coming year. TikTok has managed to retain the third position for being the most downloaded app in the world.

Companies and individuals have realized the importance of TikTok and are spending heavily on the social networking platform. Different metrics are used by observers and marketers to track growth. TikTok has experienced similar growth as when SnapChat first entered the social networking market. However, Instagram continues to be the most used social networking platform. In-app purchases have grown considerably on the app. It is expected that Bytedance will introduce advanced statistics to help corporations track performance and growth.

Entertaining

TikTok is the new trending social media that everyone should check out. The app is known for being entertaining. Moreover, you get to create videos using the powerful augmented reality visual effects, musical overlays, and more. TikTok allows you to create amazing short mobile videos. TikTok was known as Musical.ly in the past but since its acquisition by Bytedance, the name switched to TikTok. The name change was a great decision as it led to tremendous growth.

Upgrade Of Vine

If you have used Vine in the past, then you should know that TikTok is somewhat of an upgrade of the social networking app. Vine is what made Shawn Mendes famous and TikTok has also managed to make individuals famous. Besides, you can always buy TikTok followers to boost your online presence.

Favorite Among Gen Z

Gen Z is fueling the rise of TikTok. The social networking platform has been a favorite among the younger generation. However, there are various demographics that have embraced TikTok, especially the under 30 years of age. There are many young parents who are using TikTok. Users of the social networking app can either upload videos on the app or record videos in the app. The most famous videos tend to be ones that are less than 15 seconds long.

For You Section

TikTok boasts a For You section where users get to discover new content from users. The For You section has been a huge success as the powerful algorithm ensures that only relevant videos are shown. This makes the app extremely addictive. Moreover, users can engage with other users on the app through the section. There is also a Following section where you can view content from followers. So, if you only want to view videos from followers, then you need to head over to the Following section.

Key Features

Content can be personalized using the many augmented reality filters and lenses on TikTok just like SnapChat. There are various exciting visual effects that bring videos to life. You can add filters while recording the video or once you have recorded it. There is even an inbox for users where they get to see their own account and also discover trending hashtags.

Music

One of the main reasons behind TikTok’s success is music. It has been a key component on the app. Besides, if you use the app, then you will notice that a majority of videos on the platform tend to be users lip-syncing or dancing to their favorite songs. You can add songs to your videos to boost engagement. Other users can share, like, and comment on videos.

TikTok Users

Most of the famous users on TikTok are not like your average celebs or models on Instagram. They are simply famous for their content.  There are various micro-influencers on the platform which have become famous due to their funny, entertaining, and authentic content. The world that we live in has become an oversaturated pool of consumers and influencers. This is why there is a need for authentic content. TikTok is at the forefront of this change. Brands and corporations are leveraging TikTok to reach a wider audience and it has shown positive results. It is the users of TikTok that provide an exciting experience for everyone.