When running a social media campaign, we wish for success and this definitely isn’t something that is easy to do. In order for your business to grow, you must have a successful strategy that works. If you do your research, your social media marketing can be a dynamic powerhouse that creates good quality leads, and drives sales.


Planning is an essential step; companies are much more likely to reach and exceed the payoff if their social media strategy is something to get excited about. It’s understandable that you may have no idea where to start, CEOs often don’t as it’s a specific niche that very few people specialise in. Lucky for you, we have some tips and tricks for the ultimate successful social media strategy below. If you follow these tips you will make a rocking strategy and eventually enjoy return on your business investment.


Why should you focus on your Social Media Strategy?

7 in 10 British and American people use social media on a daily basis, usage only continues to rise every year and comparing this figure to 5% in 2005, it’s obvious that in the last decade, we have become more dependent on what used to be considered a luxury.  If you’re unsure of devising a successful strategy and you don’t have the resources to hire someone permanently, there are many other options available to you.

One of these options is to allow a digital marketing agency to do the work for you. When choosing a digital marketing agency, think about the positives and how much time and effort it will save you – efforts that can be put into more important business matters. While creating a social media strategy is important, it’s also essential you ensure your business is running smoothly.


Tip 1: Lay out your goals

Having a solid plan including your goals is imperative if you want to jumpstart your social media strategy. If you don’t have goals, then it will be difficult in the long run to compare where you are now to the past. It’s only smart business practice to start with goal setting before all new plans and social media marketing’s no different. Struggling to create a goal setting strategy? Use the SMART method :


Specific – be as specific as possible with your goals, they must be nailed down. Vague goals create an air of uncertainty.

Measurable – Be able to definitively answer whether you have achieved your goal or not, don’t be afraid to measure your goals as you go along. This will only benefit you in the long run.

Attainable – The goals that are out of reach can be demoralising, while you may want to stretch for a goal – you shouldn’t go overboard with expectations.

Relevant – A social media marketing goal needs to tie in with your overall marketing goal and should be relevant.

Timely – Everything in our everchanging world has a time limit, ensuring you lay out your goals with a timeframe is essential to success.


Tip 2: Learn about your audience

Connecting and engaging with your audience and followers is crucial in today’s marketing if you want to succeed and turn a profit. You need to understand what they want – from every perspective. Not only should you pinpoint their needs but you may want to consider their hopes and desires too – this is if you ever dream of creating a largely successful social media strategy.


Tip 3: Craft your social media content carefully

Every piece of content you post on your channels should be carefully thought-out. Each platform and social network will need to be planned differently too. While you could post the same content on Facebook, Instagram and LinkedIn, it’s not ideal to do this. Assess your audience then proceed accordingly!


Tip 4: Keep sales tactics to a minimum

Despite what people often think, traditional marketing went out the window a long time ago for good reason. People don’t want to be sold – they want to establish a real connection with your brand and with you. That’s the secret sauce of getting your audience trusting and buying from you.

Consumers often find it off-putting when brands and business post too many salesy promotions on social media. Keep your strategy focused on getting your brand message out there and engaging with your followers and potential customers.


Tip 5: Create beautiful graphics

You don’t need a graphic designer to create beautiful content that engages your audience and followers. Use graphic tools such as Canva and PicMonkey to create graphics that are sure to do well on the likes of Instagram.