When companies in the Netherlands need a better social media strategy, Team Nijhuis is the first agency they call. The online marketing experts at Team Nijhuis know how to choose relevant channels, craft winning strategies, and cultivate online communities that bring consistent traffic to their clients’ websites.

How Does Social Media Marketing Work?

Social media marketing refers to the many types of advertising that can be done over social media. When a company runs a giveaway on Facebook, promotes a new product on Instagram, or interacts with their fans on Twitter, they have engaged in different types of social media advertising.

Social media campaigns are usually intended to increase a brand’s reputation and to drive engagement between the company and the community. Campaigns may seek to reach specific metrics, such as increasing the number of likes on the company’s profile or driving more traffic to a specific landing page. Other campaigns may be used to increase brand awareness and prime the audience for future marketing efforts. Social media campaigns are frequently used to supplement other content marketing strategies.


The world of social media changes constantly, and so do the standard marketing tactics. Most social media teams find success by following a few simple rules:

Maintain a consistent voice.

  • Maintain a consistent voice. Customer visit a company’s social media profile to meet the “face” of the brand. All posts should help develop a consistent personality and identity for the business.

Post on a regular basis.

  • Post on a regular basis. No one is going to follow a page that hasn’t been updated in a year. When in doubt, talk about new products and services, recent portfolio pieces, and even employee events.

Give audiences a reason to stick around.

  • Give audiences a reason to stick around. Reward long-term followers with coupons, giveaways, and insider content. Fans should feel like they gain additional value by subscribing to a social media feed.

Understand the platform.

  • Understand the platform. Facebook and Instagram might be owned by the same company, but they require very different marketing tactics. Every social media team should be familiar with all available tools and the conventional ways to use them.

Social Media Marketing Trends for 2019

In 2019, video content remains one of the most effective ways to drive user engagement on social media platforms. Audiences are looking for unique, informative, and useful content. When it’s provided by a brand, their attitude towards that brand generally becomes more favorable.

Social media teams should also be prepared to pay for more promoted posts. Platforms like Facebook and Twitter constantly adjust their algorithms, and there is never a guarantee that subscribers will organically interact with content. Promote important posts so that both existing followers and new users will get a chance to see them.

Finally, businesses should take their online reviews somewhat seriously. Try to actively respond to reviews on Facebook, Google, and other platforms; even if the reviews are negative, audiences will notice that the brand is active and responsive.

Social media campaigns are one part of a cohesive online marketing strategy. If your business needs a help crafting an online identity, choosing the correct marketing avenues, or building a long-term digital marketing plan, Team Nijhuis is here to help. Contact us for a free QuickScan to assess your current online presence.