Selling your products successfully on Amazon and staying ahead of the competition doesn’t have to be difficult – all you need is access to the right tools and resources. For most sellers, one of the main challenges is finding affordable software that actually works and helps them make higher sales. Worse still, among the plethora that exist in the marketplace, only a handful are able to bring great results which means you’re likely to spend a lot of time and effort trying to identify the most appropriate ones for your needs.

Are you finding it hard choosing the best Amazon software to use? Relax as we’re about to show you four useful Amazon selling apps that can make all the difference in your e-commerce business. At the end of this guide, you’ll have a tool to help you with improving product rank on Amazon, tracking SEO keywords, tracking your sales, and another one for ensuring that you’re providing timely feedback to your customers. Ultimately, selling your products on Amazon will be easier and your business much more profitable.


Top 4 most useful Amazon seller tools


Designed to work inherently on inventory data, CashCowPro helps to streamline the sales process by eliminating any blind spots that might slow down your business. The software is able to accurately examine key metrics of the items you’re selling including tracking conversions, sales numbers, page views, and session data. Besides, you can also use CashCowPro to analyze best-performing sellers in your category to assist you in deciding possible products to shortlist.

Another useful feature of this tool is the ability to automate feedback collection. With this function, it becomes easier to offer timely responses to emails which improves business-customer rapport. Moreover, CashCowPro can track keywords albeit with a limit of 100 keywords for every product.

While this software isn’t free, it offers excellent value for money and the reason it’s one of the few apps we recommend for anyone looking to thrive on Amazon.


FeedBackFive has been in the app market for more than a decade, garnering over 40 million positive reviews since launch. The app’s developers have an incredibly deep understanding of the market, going by the excellent support and reputation they’re known for.

Just as the name suggests, this tool tracks feedback from your customers and generates a report periodically. With it, you’re able to examine customer reviews in real time and control your Amazon listings accordingly. This is important in helping you identify products that are doing well and what needs to be improved on the ones with the highest number of negative reviews. Interestingly, FeedBackFive prioritizes on negative feedback alerting you by email when such is left by a customer so that you can react immediately.

As if that’s not enough, you can use this tool to create campaigns when you have upcoming offers and incentives by automating the process of sending promotional emails to potential buyers.


Fashioned to be an all-in-one Fulfillment-By-Amazon solution, this tool handles everything from SEO, inventory, reviews, to competitors. Most notably, Sellics helps to translate metrics and data that Amazon provides into actionable information. With this, you’re able to not only sell products but also improve the number of prospects who are converting into customers.

Sellics is offered in two versions namely Seller Edition and Vendor Edition. The Vendor Edition caters for businesses that use Amazon’s Vendor Central Interface while Seller Edition takes care of merchants using the FBA function.

Regardless of the class of your business, this software allows you to easily manage sales data like sales volume info, PPC costs incurred, and profits reports. It also provides a keyword analytics function that monitors the ranks of your own keywords and those of your main competitors.

Probably the best part about Sellics is that it offers a 14-day trial period in which you can test out all its amazing features before deciding whether to purchase it or not.

Hello Profit

Working almost similarly to Sellics, Hello Profit is designed to process sales data for Amazon vendors. Some of the key tasks it helps you with are profit calculation, keyword tracking, product promotion, analysis services, and refund tallies for your products.

As a profit calculator, it offers helpful comparisons of historical profits by breaking down how each of your products contribute to your overall income. The keyword tracker is offered for free and comes as an extension in browsers such as Chrome. With it, you can examine trending keywords that are easy to for on Amazon’s product searches.

Another useful feature is the multi-user function which allows access to sales data by all if you’re working as a team. Finally, you can also use Hello Profit to generate in-depth reports of return on investments, sales, promo rebates, and other payouts in the business. With a 21-day free trial, this is a must-try tool for anyone looking for deeper insights into their store and listings data.

Are you using any of these seller tools? We’d love to hear about your experience with them in the comments below!