Types of SEO Backlinks

Backlinks are the lifeblood of SEO. Without quality backlinks, any SEO campaign will fail massively. Whether you’re building links on blogs, website content, social media posts or directly to your website, it’s important to find the best backlinks possible.

But which blogs should you be looking to get for your campaign? Thankfully, we did the hard work for you to find the greatest and worst backlinks for your campaign. All you have to do is keep reading to find out what they are!


Great Backlinks For Your SEO

Guest Blogging Backlinks

Possibly one of the best and most successful ways of generating quality backlinks to your website. Writing blogs on other websites (aka. being a guest) will help you boost your SEO campaign. Just create an interesting topic for your blog and write it on a strong and popular website. Remember: don’t post your guest blogs on any website; find one that has a strong domain authority with plenty of readers. This will significantly help your backlink strength. Other guest blogging options include press releases, as they’re direct to the public, have a high readership and come from reliable sources. Use them wisely.

Editorial Backlinks

Have you created a valuable source of information that can be beneficial to your campaign? If so, you can maximize its potential by getting it posted via an editorial. This type of backlink is when a publisher, blogger or writer creates a link back to your website, webpage or blog post. In most cases, you won’t even know this happens, as such is the quality of your content, the person will just use your link. But if you do want to get it out there, use media channels such as social media and your Google My Business (GMB) to get the word out there.

Relationship-Based Backlinks

This is basically an editorial backlink except you’re in a working relationship with the blogger, publisher or writer. This happens when both parties realize the potential of building and sharing backlinks and content. Once you have a nice working relationship, you can exchange these links, constantly boosting each other’s SEO campaigns.

Niche Directories

Directories get a bad reputation when it comes to SEO and link building. But when used effectively, they can generate a lot of interest from readers and users. The trick is to find directories with a strong domain authority. Some of the most popular and effective directories include Yelp, Foursquare, MapQuest, Whitepages, Yellow Pages and the Yellow Book. Secondly, if your client is in a particular industry, finding a directory that caters to it is more successful. An example would be Zomato for restaurants. Finally, make sure you write different descriptions that visitors would find useful, and don’t have word-for-word descriptions that are the same across the board. You’ll be penalized by Google if you do.


Poor Backlinks For Your SEO

Spun Content

“Spinning content” is a new rage right now, but it’s not worth it when it comes to building backlinks for your SEO campaign (https://growmemarketing.ca/winnipeg-seo/). Google knows you’re trying to play them for fools, and will eventually punish you for it. Also, many websites will probably deny you posting your content as it’s rehashed and doesn’t offer any value to their readership. It’s best to avoid this option when possible.

Comment Spam

You’ve probably seen this a thousand times before: those comments on Twitter, Facebook, LinkedIn or pretty much any forum or social media platform, asking you to follow a link. Comment spam is exactly what it is: spam. No one likes it, no one follows it and you’re just wasting resources and time trying to get your link clicked. In many cases, website owners will happily report you, and you’ll get denied from posting again. It’s not worth it.

Backlinks from Irrelevant Websites

We’ve mentioned it a few times already in this blog: strong domain authority websites are your best avenue for backlink success. We’re talking about the likes of Forbes or UpCity. The point we’re trying to suggest is that getting backlinks from irrelevant websites or low-ranking websites is just pointless for your campaign. Google Penguin – one of Google’s most famous and influential algorithms – specifically targets websites with too many backlinks from non-relevant websites, deeming them pointless. The point is: don’t create backlinks to and from sites that don’t focus on your main focus of interest.


Backlinks are vitally important for your website and SEO campaign. But what’s more important is getting the right backlink. We hope our guide helps you find backlinks that strengthen and launch your SEO into sky-high success!