The internet has become one of the most reliable sources of revenue for many individuals, businesses and organizations. Therefore, it’s important for you to have a formidable online presence in today’s digital world. However, even if you make the sleekest of websites, that’s not enough. A website for your business doesn’t necessarily guarantee financial freedom and instant turnover. You have to keep an eye on issues like traffic and rankings.

What’s search engine optimization?

SEO is the process of improving the visibility of a webpage or website in the search engine unpaid results. That’s not all, how do you optimize search engine results for your company’s website?

Onsite optimization

While SEO is a popular acronym across the online world, most people still don’t understand what onsite optimization stands for. This is the process through which you ensure your web page achieves acceptance by both search engines and viewers alike. You achieve this by using the right phrases, keywords, and tags on your page. This is what search engines like Google will use to rank your website.

Offsite optimization

This is the process to achieve a higher ranking for a webpage using external methods. It’s not done on your site the same way as onsite optimization. In offsite optimization, Google attempts to make websites it considers “most important” and “most authoritative” rank highest on search results when a specific term is searched. A website is considered authoritative or important going by how many sites are linking to it.

White-hat SEO

This is the process of applying various, legal optimization methods to attract more traffic to a website to achieve a higher ranking on search results. As this SEO Melbourne agency mentions,  few of these techniques include link building, keyword analysis, and backlinking. The concept here is to improve the popularity of a web page through writing appealing content that other websites can link to, thereby improving your website’s rank.

Use bread crumb navigation to organize your content

Allow Google to access and understand your site. Google crawls through websites with “spiders,” and follow links on a page to get to other sites. If this can be done easily, then Google will quickly index your whole site and pull sites into its search results. To achieve this, use bread crumb navigation or “trail” for your content to allow users to easily see where a site fits relative to the rest of the page.

Optimize your page titles

Come up with descriptive and accurate page titles to help Google know if it will present your page content to its users. For example, “used phone prices” or “phone price guide” title for a used cell phone store, will rank higher than a page with “price guide” as the title.

How these techniques impact your business?

Your site needs both offsite and onsite optimization to be considered for the first page of Google. The absence of these two techniques is a sign that you aren’t getting noticed, and this will naturally affect how much patronage you will get from your online channels.

White-hat SEO methods give slower but permanent results when it comes to getting well-ranked. Google won’t bother you once it establishes that you abide by all its rules and regulations.

There’s more you need to know when it comes to search engine optimization, but you should focus your energy more on creating original content.