In the world of digital marketing, there are many different online platforms that get used to generate web traffic and convert that traffic into customers. Search engine optimization (SEO), Pay per click (PPC), and social media are three of the most popular platforms at the moment. As you try to find ways to improve your revenue and grow your business, you need to become familiar with these platforms and understand which ones are right for your business.
Hiring A Digital Marketing Firm
While a small business owner can certainly spend the time to understand the basics of online marketing, it is impossible for that business owner to think that they can handle their company’s marketing on their own. You need to learn how to hire a marketing agency that has the experience and resources your company needs.
Business owners get too wrapped up in expenses when what they should be doing is calculating return on investment. Improving your company’s online marketing presence is going to increase web traffic and bring in more revenue. Hiring a digital marketing company is an investment in your company’s future.
Search Engine Optimization
Search engine optimization (SEO)is a broad term that encompasses many different elements of website development. The practice of SEO deals with website content, blog content, website programming, link sharing, and a series of other website essential functions. Good SEO practices move your website towards the top of the result pages for search terms in your industry. Organic SEO (improving your search status without buying links) can be an extremely powerful and durable way to increase your traffic.
Pay Per Click
Pay per click (PPC) marketing is a very targeted approach that uses text and banner advertising to gauge the popularity of certain keywords within an industry. The most popular PPC campaign platform is Google Adwords, which is used by the majority of marketing professionals in the industry. With a PPC campaign, you set up the parameters of your targeted search and then you only pay when someone clicks on your ad or link.
There are several benefits to utilizing PPC including its ability to be extremely cost-effective, and the generous amount of accurate end user data these campaigns generate. It is common for a marketing expert to alter their PPC campaign at various milestone points to see if they can get better results.
Social media has been a popular marketing platform since the day it was introduced. While many platforms have come and gone, social media itself remains an extremely popular way for businesses to deliver marketing messages to targeted audiences. The key to success in a social media marketing plan is to make sure you are using the right social media platform and the right message to reach your specific audience.
Which One Should Your Business Use?
The truth is that paid search, SEO tactics, and social media marketing all work together to create a very effective marketing campaign. Some people insist that SEO marketing is more effective because it is more durable and can generate more traffic. But it is difficult to start developing good SEO tactics if you do not first use PPC campaigns to find out what information your target audience is looking for.
In a good digital marketing program, PPC is used to gather important data that is used by SEO. Then all of that is put together and presented to your audience via social media. For some people, the fact that PPC marketing gets quick and documented results means that it can deliver more users to a client website. But the truth is that PPC marketing is momentary and tends to lose its effectiveness when the ads stop running. Once again, the data derived from PPC is what fuels good SEO tactics.
Getting The Most Out Of Your Digital Marketing
The more advanced digital marketing gets, the more synergy is developed between the different elements. As more specialty tactics get introduced and SEO, PPC, and social media marketing get broken down even further, the need to invest in a good digital marketing firm becomes more apparent. Any company that wants to be able to utilize the Internet to increase revenue is going to want to bring in a team of experts to get the job done right.
It is extremely difficult to separate SEO, PPC, and social media marketing to determine which individual tactic is more effective for your business. The truth is that a good marketing plan includes all of these elements and relies on the expertise of a digital marketing professional to get the highest return on investment.