Why content is key in SEO

SEO is all about content marketing. If you want to take your business to the next level then you need content after all, the phrase “Content is King” has become synonymous with SEO. Every company knows the importance of content for their websites.

A good RI SEO company will use content to your advantage and will provide your website with content that will make the website viral. According to research, it has been proven that organic content is what drives traffic to your website as compared  to paid campaigns like Pay Per Click. Both SEO and content marketing go hand in hand. There has been confusion if the two fit together or not and therefore, SEO agencies have mastered the skills to create a viral campaign for your business. Use both of the techniques together if you want your business to succeed and remain competitive.


Both Go Together

There is a reason why SEO agencies refer to SEO and content marketing as PB&J. Both of the techniques go hand in hand to give your business and edge.SEO itself is all about content marketing and vice-versa.


Create a Marketing Strategy Which Integrates Content Marketing with SEO

Now, the problem is that content marketing and SEO are separated as if they are unrelated. However, let’s be honest, both of these go hand in hand and overlap which is why it is important for a business to create a marketing strategy which integrates content marketing with SEO. Both of these need to come together, blend and become cohesive in order for the marketing strategy to be successful.

There has also been a misconception among people that believe if SEO is used then there is no need for content marketing or vice versa but this can only be far from the truth. In order for the business to grow, both content marketing and SEO are equally important.


SEO Gives Content Marketing a Direction

Search Engine Optimization (SEO) gives content marketing a direction. The SEO agency will be able to provide you with research and will provide you with the keywords for your business in Rhode Island and will also provide the hot words that are being used in your industry.

When you have all the information that you need which SEO should provide will your business be able to create the right content and have a successful content marketing campaign. Content marketing cannot be successful without the help of SEO.

SEO refers to the technical part of the process which helps increase the quality and quantity of traffic with an aim to target the maximum amount of visitors to the website. Whereas, Content Marketing is more focused on providing relevant and valuable content to your website to ensure a profitable relationship with your customers. Let’s look at the technical words which are important.



SEO is focused on research and providing you with relevant keywords which can be used in your content to allow the search engine results pages (SERPs) to rank your website or web pages much higher.

The keywords must be used in an appropriate manner and be in line with the corporate strategy. Never make the mistake of adding too many keywords to over-optimize your content as it would only backfire. There needs to be a balance between SEO and content in order for it to work. Keyword strategies are vital for your campaign and to follow effective search engine marketing practices.

Use the services of the best SEO agency in Rhode Island to get the most competitive keywords that are popular in your business field or industry. The company uses Google’s Keyword Planner which is the ultimate keyword analysis tool that helps you analyze the hottest keywords and be ahead of the competition.


Differences Between Content Marketing and SEO

There are several critical areas which are different for content marketing and SEO. However, it is still difficult to separate the two completely. Here are a few of the differences between the two:

  • SEO is much more technical and narrower as compared to Content Marketing.
  • Whereas, Content Marketing is much more holistic and broader.
  • In order to apply SEO, one needs to understand the technicalities of SEO to apply it successfully for Content Marketing.
  • In order for Content Marketing to be a success, SEO techniques need to be used and implemented.
  • Content Marketing fulfills the requirements stated by SEO.


SEO Needs Content

SEO needs words, substance, words, keywords and verbiage in order for it to work. The SEO industry relies on content in order to thrive. Whereas, what is content marketing all about? Simple, it is all about content. SEO needs contents in order for its practical application and is the very substance of Content Marketing itself. Let’s look at the examples.

Example: Content Marketing means the use of Keywords & SEO requires Keywords

Everyone in the SEO world knows the importance of keywords as they are the starting point of a successful SEO campaign. SEO helps with researching keywords and to utilize them. And, how does one utilize the keywords? Simple, through content marketing. The only way one could make use of the keywords is through strategically placing them in the content.

Content Marketing consists of content written for human and places the keywords strategically within the content to drive up the search engine ratings. Both Content Marketing and SEO when used in harmony can take your business to the next level.


User Interface

Further, it is important to create a user interface which has hot keywords in the content of the website so as to provide users with an easy to use interface. It could make a real difference in the amount of traffic conversion. A good RI SEO company will provide your website with the best user interface so as to ensure that all the traffic generated  is effectively targeted and converted into sales. Never underestimate the power of an effective SEO campaign which is integrated with Content Marketing.