The world of digital marketing is constantly growing and expanding. When it first began, the vast majority of methods were fairly complicated and took time and effort to master. As digital marketing has grown and expanded, it has also become easier to understand. While it is still often difficult to quickly master various techniques, there is a simplicity that did not exist in earlier methods. The best option is always to hire a professional to handle all of your marketing campaigns, digital and otherwise, but if that is not currently an option, there are very simple ways to get started. If you are trying to get started with digital marketing, but cannot yet consider hiring a professional, you will need some basic information on the simplest but still effective methods to use. What you will find here is a comparison list of the simplest digital marketing techniques currently available.
The first technique that we will discuss is social media. One important aspect of social media marketing is that it has to maintain on a regular basis. This means that you should be updating and posting every day, preferably multiple times per day. Thankfully, many sites now offer ways to schedule posts so that you do not have to worry about making posts at certain times. Social media marketing is incredibly simple, but it does require quite a bit of time and effort, especially in the beginning. Deciding how to proceed will be based on whether or not you already have established social media pages or not. If you do not, the first step will be to create and build your pages. Each major social media platform offers specific business versions of their accounts. This is what you will need regardless of whether you are building a marketing page for a business, organization, blog, or freelancing service. While it is not necessary, it is a fantastic idea to create an email specifically for your social media accounts. This way, your regular business email account will not be crowded with all of the notification emails from the various social media platforms.
Once you have created your account, you will need to ensure that you fill out all of the information and details listed on the account page. Your customers and followers need to be able to access all of the information they may need regarding your business. This includes contact information such as phone number, email, and links to your website. You should also be sure that your business name is listed accurately and that any information regarding products or services offered is as accurate as possible. List all relevant information that you can on each profile that you set up. Different platforms have different information requirements which must be considered when building each one. It is fine to use the same basic wording on all profiles.
After establishing your profiles, you will need to start posting updates right away. Keep your posts varied between text, photos or graphics, videos or GIFs, and links. Make everything you post is relevant and error free.
The next method up for discussion is SEO which stands for Search Engine Optimization. This method is in some way connected to almost every other digital marketing method. It is a common misconception that the only important factor in SEO is keywords. While keywords and key phrases to carry a great amount of importance, they are not the only important aspect that needs consideration. Others include a link back, ads, and content quality. To have a great SEO campaign you must have an amazing website. Have social media pages is also quite helpful to SEO even though it is not entirely necessary. Follow the same steps outlined in the last section to set up social media pages to use for SEO purposes. Again, this technique will take up a fair amount of time and require effort and a bit of elbow grease to accomplish successfully.
You will need to build or update your site with SEO in mind. This means that you will need to make sure that all information is correct and up to date, add relevant pictures and graphics, and proofread all content. Next, you need to carefully choose your keywords that you are going to use. You should choose one primary keyword and several secondary keywords. Each one has to be relevant to your specific business. Choosing the best ones will require some research and added time and effort, but the results are well worth it.
Next, you will need to fill your website with quality content. There are two ways for you to get this content, write it yourself or outsource it to a professional. If you choose to do it yourself, you will need to take the time to make sure that each piece of content is proofread multiple times and all needed edits are made. It is best to read the content out loud, this makes it easier to catch certain errors in phrasing as well as typos and grammar problems. Each piece should be proofread and edited at least three times to ensure the highest of quality. There should not be any errors in spelling, punctuation, capitalization, phrasing, spacing, or grammar. Also, you should always double and triple check the spelling of names.
Finally, you will need to establish a system of link backs. For this, you will need the assistance and corporation of several other businesses as well as bloggers and organizations. Look first for other sites that directly relate to your business and then move on to those that are less directly related. Reach out to each company, blogger, or organization and ask if they would be willing to a link to your website on their site. Tell them that you would be happy to do the same for them if they wish.
These two digital marketing methods are by the easiest to use when starting out on your own. Remember that there will inevitably be a learning curve and a hearty round of trial and error. This is completely natural, to not get discouraged if you do not get everything exactly right the first time you try. Especially with choosing keywords. Because of its importance, many people stress themselves out to the point of making themselves ill. This is not at all necessary and if you feel that you simply cannot handle choosing keywords on your own, there are plenty of professionals that will happily help you out. Because this is a fairly small task and will not require a great deal from the professional, many will offer this service at a very big discount from helping with everything about the marketing campaign. If you decide to hire a professional instead of doing all of this yourself (like I did), it is best to keep your search terms simple while looking. Using the term “SEO” along with the area in which your residence will work wonders. For example, “Denver SEO” was what I used. Once you have a list of possible professionals to hire, the only task left is to choose one.