We often see top-level meetings of aspiring startups, branded entities, and other multinational companies airing significant questions. They talk about functionality, performance, business expansion, marketing strategies, product diversification, and much more. But it is so rare to see them talking about investing in their UX design.
Importance of UX Design
The UX design, which stands for user experience design, is often underrated in top-level meetings. It is seen as a technical intricacy beyond the understanding and reverence of an enterprise’s essential investment plans. Even more strange is the fact that marketing is one of the top five matters of discussion. The UI UX design process, which is the behind-the-stage functionality of your website – your prime marketing identity – is left out.
One thing is the ignorance of managers and higher officials about the importance of UX design. So let’s start from there. Suppose a client is googling for the top UI UX design company in the USA, and he filters the first ten results to see how good they are at work. Imagine you happen to be on the first ten results. He clicks on your link and opens your site. The first website he visits has excellent looks, it’s colorful and catches his eye, but he is confused about where to look for things on this website. He looks for ‘Menu’ and instead finds ‘About Us’ there. And when he finally manages to locate the ‘Menu,’ he’s lost in a series of pop-ups and effects.
Your UI UX design company may be a top one. The great color combinations were proof, but he won’t dare to venture there again. Why? Simply because of the experience he had was bad enough. It is a case of an enterprise losing a valuable customer to poor UX design. A poor experience is enough to spill ink on your long crafted reputation. They don’t even need to contact you. And with more people walking out due to poor experience, Google is bound to pull down your website from the top 10. It’s simply not engaging people.
That’s why every dollar you spend on UX design means securing an ROI of about $100-$110. The more fabulous experience it creates for your visitors engages them and makes them come again and again for that experience. The website is just one aspect. If you expand this UX development effort to your products, your mobile apps, your service pages, etc., you will invite more customers and enhance your business.
Perks of Investing in UX Design
An investment in UX design is a lifetime investment. The value added to your product and its look and feel are just among the many benefits that you reap. Let’s discuss some substantial benefits below
- Expedites Product Development
One of the main reasons an app or a game or any product you envision takes a long time is the design actualization gap. The design is ready, and it pleases your client, but alas, you can’t code it. It’s way complex. A UI UX designer could have saved the effort. As a coding and designing expert, UI UX designers look for that balance factor that doesn’t bring your product back to the designing table.
- Cuts Project Cost by Half
The more times your project plays volleyball between the designers and coding team, the more costly your project gets in terms of work hours. An investment in the UX design with the right expert bridges the gap, and if you are bridging it with a full-fledged UI UX designer, you can cut the extra cost of having two graphic designers. So savings is guaranteed with UI UX investment.
- Build Brand Loyalty
Apple’s authority over the android market is loyal customers. They never want to switch over to the Google Playstore apps. They are addicted to the experience that iOS apps provide. Apple iPhones have plain designs with no overtones. And a great experience means customers don’t want to trade you. Even an appealing new brand looks like an unnecessary gamble. That’s the power of substantial UX design.
- Helps Marketing
Haven’t you seen people sharing their good experience with friends? Be it a good service, an excellent restaurant experience, or even a customer-centric product, anything that pleases the customer is bound to excite them and share their experiences. A great UX design will make customer life easy and will help them pass through your brand with a touching experience. They are then going to refer to others, and this forms a chain of self-marketing mechanisms.
The intent to invest in UX design is not only futuristic. It is progressive as well. Collaborate with a UI UX design company or hire individual talent to supplement your workforce with an essential aspect of success. If all goes well, profit is coming your way.