When it comes to marketing your business, whether you are focused on digital marketing or traditional marketing, you have to do it in a way that will make you stand out among others. In this modern age, marketing trends change every day, and if you want to keep up with the world, you will have to stay updated all the time. The marketing trends you used last year for your business will not be as effective this year. So, in order to gain that competitive edge and to take your business to new heights, let’s take a look at the top marketing channel you should be focusing on in 2020.


Social Media

Social media remains one of the most important marketing channels for any B2C business. And that does not necessarily mean it is not effective for B2B businesses. B2B businesses with healthy social media presence are also doing much better than their competitors. There are more than two and a half billion people on social media who are constantly scrolling through their timelines to pass their time. The business has leveraged social media in the past a lot and will begin to do so in the coming days. So, if you are not taking your social media seriously, now is the time for you to get your act together. 

 

Text Marketing

SMS has existed for more than 20 years now, but that does not mean they are outdated. Text message marketing is still one of the best ways to reach out to your audience and promote your business. It is cheap, effective, and easy to execute as well. When it comes to SMS marketing, you only have to care about a few things. First, you need to make sure that the information you are sending to your target audience is valuable, and then you need to write an attractive copy for it. There are several SMS marketing software out there which you can use to make the process even easier.

 

Word of Mouth

Too many marketing and advertising techniques are being used nowadays, and that is the reason fewer and fewer people are affected by hard marketing techniques. This may look like a challenge for business, but the solution to it is pretty simple. When people don’t believe the marketing, they believe people around them. If a friend of yours tells you about a restaurant and how good their service is, you are highly likely to try it too. The same thing goes for your business as well; the better the quality of your product or service is, the more customers you will give with the help of word of mouth.

 

Podcasts

Podcasts are becoming more popular with every passing day, and making them a part of your digital marketing strategy can do wonders for your business. The demand for audio content has increased in the past few years. Also, make no mistake; people listen to the podcasts that attract their attention and keeps them entertained. So you need to get creative and have to figure out what kind of engaging content you can create for your business when it comes to podcasts.