About 69% of U.S. adults say they still use Facebook, according to the Pew Research Center. You might want to reconsider if you’ve stayed away from incorporating social media into your business marketing strategy.

Although you don’t have to be a top-notch social media company to master platforms, you do need a plan of attack when approaching the online frontier.

People have become more social media savvy over the years, so a string of random posts isn’t going to cut it. Read on to learn how you can create a strong social media presence without losing focus on your larger business objectives.

  1. Do Your Research

A business that caters to everyone is a business with no direction. Instead, concentrate your branding efforts by conducting research on your audience and market.

Who do you want to target? What platforms do they use? What posts do they engage with the most online? What content do your competitors post?

Answering these questions will inform you of how to build your business on social media. You’ll know who you’re targeting, what platforms to use, and what to talk about.

  1. Stay True to Your Brand

Decide what kind of voice you want to represent your company, and stick with it. Trying to reinvent your brand overnight will only draw suspicions of insincerity.

People understand that you want to make money on social media, but they need to know that you stand for something other than just money. As an example, check out this business’ strategy for branding itself as the perfect place where people can learn how to become a life coach.

Stay true to your company’s identity, and people will warm up to you over time.

  1. Foster Relationships

It’s true that great companies reach out to people, but the best social media companies also know how to listen. Respond to people’s comments, address concerns or ideas that people share, and create posts that ask a question or encourage a response.

People want to feel like you’re listening to them and responding to their needs. Instead of treating your customers as numbers, treat them as people who are vital to your business’ growth.

  1. Reach Out to a Social Media Company

You don’t want your marketing strategy to eat away at the time that you could’ve spent doing other things for your business.

There are plenty of social media marketing companies that provide quality services. They can create content, organize calendars for posting content, and free up time for you to worry about more pressing matters.

Your social media presence is still crucial, so hire only the best of the best to manage your company’s online brand.

Work Smarter

The last thing you want is to waste time scrapping for customers when you could be looking for ways to stand out from the pack.

You might shy away from social media, but you don’t need to be a social media company to transform your business into a recognizable online brand. Why invest so much energy into grabbing people’s attention when a sharp social media strategy can do this work much faster?

Develop a social media plan today, and check out our business section for more tips to give your business a competitive edge in the marketplace.