The need and importance of conference calls have been increasing lately in the post-COVID phase and is expected to grow even more in the coming time. It is important to note that conference calling is an integral part of the business communications irrespective of the size and the nature of your business.

Conference calls are conducted in two ways- the first one is a voice call, and the other one is the video conference calling. Both have their own sets of advantages, including being cost-effective and a hassle-free way of discussing the business and its strategies.

Furthermore, there are several conference call companies in the market, all claiming to offer the best service. But you should choose a conference call service after proper comparison of features and pricing.

Without taking much of your time, let me just give you the advantages of conference calling for small businesses.

 

1- Negligible Onboarding Tantrums

Getting hands-on the conference calling services will not be a tedious task for the employees of the small and medium-sized business organizations.

These service tools are extremely easy to understand and even used for internal (within the company) communication or outside of the company communication, with the clients from across the world, without having the need to actually travel to their place.

Moreover, many people from various geographical backgrounds at once can get on a conference call depending on the limit restricted by your service provider. This simply enhances the overall efficiency and functionality of the employees, and achieving business goals without any hassle becomes effortless.

 

2- Serves as Effective Lead Magnets

A lead magnet is nothing but an offer that you make to promote your business in front of prospective customers. You can offer a free business audit over a conference call to gain their trust that is going to be beneficial in the long run.

You can connect to your prospects with the help of email marketing or native ad campaigns. Once, they sign-up or fill-in the lead form, you can target them by offering a free consultation.

Also, you can consider collaborating with micro-influencers and invite people to join the conference call for free.

Let us understand it better with the help of an example. For instance, suppose you are a digital marketing trainer and are willing to get leads for your academy, compelling individuals to sign up for your course.  In this situation, you can conduct a free webinar on hot topics like what affiliate marketing is and how you can make $100 per day with affiliate marketing. And while the webinar is about to end, you can offer your course as an exclusive offer specially curated for the participants of the webinar.

 

3- Easy on Pockets

The ultimate advantage of conference calling is that it is one of the extremely cost-effective ways to discuss business goals, frame competitive strategies, presenting or pitching an idea, solving queries of the client, and clearing any sorts of doubts within the business organization.  For small and medium-sized businesses, it becomes vital to save money in every way they can without having to compromise on business purposes.

Moreover, conference calls allow you to join the business conversation from anywhere. You do not necessarily have to be present at a particular place in order to carry out business communications. This helps in saving the travel cost and time.

Many service providers like Google Meet allow you to access the features for free, while there are some conference call service providers that are payable but offer a wide range of premium class features.

 

4- Enhances the Overall Productivity

Getting on a conference call either with your clients or the team members enhances productivity. Hanging out with team members is fun and it brings your team together. This is true especially for startups.  For instance, suppose you are a team of 8 people working on the same project. In such situations, confusions and doubts are bound to arise in the group, hence clearing every query on individual calls, text, or mail will waste a lot of time and energy.  Therefore, the need and importance of conference calls come into the picture to improve productivity to ensure effective and efficient working upon the project.

 

5- Offers Utmost Flexibility & Security

Unlike office meetings, meetings over a conference call can happen anytime and anywhere. Even if you are sitting in the different and far away continent from your team or clients, you can still resolve any queries or doubts faced by the clients or by your team with the help of voice or video conferencing services.

Furthermore, suppose you are discussing some internal and confidential piece of information in your conference call, and you do not want any outsider to join the called meeting. In that case, you have the power to restrict the people to join the conference meeting by securing the meeting with a passcode.  In such situations, only the people who have the invitation link and passcode can only participate in the meeting. In case of video conference meetings, if you are sharing the data on your PC via sharing your screen, you can also disable the option of the team members recording your screen.

 

Conclusion

From the points mentioned above, the need and importance of conference calling services are apparent and straightforward.

Nowadays where people are forced to work from home, business conference calls in order to discuss the status of assigned tasks, improving efficiency by framing competitive strategies, cracking deals with the clients sitting in another geographical location, and many other things become almost effortless and hassle-free.