In today’s post, I have mentioned some tips for designing your e-commerce website.
We are living in a world where we do everything online including shopping. That is why it is the perfect time to join the eCommerce industry.
Just think about the last time you shopped online. Did you notice the design of the website? If not, then the design was just perfect as it did not distract you. To make your website successful, you need to focus on your web design.
This is because web design has a key role to play in attracting customers, allowing the products to shine, and enable customers to buy products seamlessly.
Here are useful design tips for you to follow.
Focus on KISS
The first thing you should keep in mind is that web design should always be simple. The design process KISS should be followed, this means Keep It Simple-Silly.
If you have more elements on your website design, it will just distract your customers from the main point- closing a sale. By having a lot of whistles and bells, the customers will be distracted. So, it is advised to keep it simple and focus on the main objective.
User Experience is What Matters
Another great tip you must follow is to focus on the user. Every detail of your site design, from content, to contact forms, will help users decide whether or not to buy the product. That’s why you have to keep your user in mind when making a decision, especially if it is about web design.
User experience is essential for converting visitors into customers, and customers in regular customers.
If you are not sure if your website offers a good experience, then ask someone to rate your website based on visual appeal, usability, navigational ease, and overall experience.
Tell a Good Story
One of the best tips is to tell a story about your products. It is extremely easy to make an eCommerce site and sell anything you want. However, only some create a brand image around their product.
When you tell a compelling story about your brand, it will help create a strong brand image. Through which you can develop loyalty. The customers will remember your brand if you are personal and sincere.
The story must include the following points:
- How did you come up with the idea of the product?
- What is the impact of the product on your life?
- Who is your target audience?
Make the Content on Your Website Scannable
An important thing to keep in mind is that nobody is going to read long descriptions of your products. According to research, only 20% of the text is read by visitors. It can be time-consuming to read the whole text, so they scan the text for valuable information. This is why your content should be scannable.
If you need help with eCommerce design, we are the right choice. We are here to help startups create an exceptional web design. Not only this, but we will also even help improve the outdated websites of businesses for boosting their digital marketing.
Do you have any other web design tips? Let us know in the comments below!