Many businesses make the crucial mistake of not taking usability in mind when designing their websites. It is critical for the success of a website and should always be considered. Great usability can vastly improve the performance of a website, increase conversions and ultimately increase the chances of success. In web design, great usability is all about making it easier for users to find the information they are looking for. It is often a complex process when designing a website that requires a team of expert web developers or a graphic design agency. But, there are so many ways that you can improve the usability of your website. This article takes a look at the 7 most important characteristics. These characteristics can make your website more appealing for visitors and ultimately increase your chances of success.

Clean Code and Valid Mark-Up

Websites that are designed using the best web development and design best practices are often the best performing. It also ensures that a website will have a good loading speed across different browsers and mobile devices. Essentially if you are looking into getting a new website made and are looking for the highest of quality, we recommend getting in touch with an experienced team of web designers. Web development is often a highly complex area, and unless you seriously know your stuff, your website will lack the clean code and valid mark-up it needs to be a success.

User-Friendly Navigation 

The navigation of your website is one of the biggest components that will directly impact its performance. It’s essentially what stands between your messaging, the user, and the user’s goal. As a business owner, you need to make this distance as short as possible. The key is to reduce the amount of work your visitors need to do in order to reach their goal. For example, if a user’s goal is to find your product page, then help them to get there as fast as you can.

Mobile Responsive

Having a website that is mobile responsive means that it will react to the size of a user’s screen size while remaining on one URL. The importance of mobile responsive web design is that it offers a user-friendly and optimised browsing experience. Website responsiveness is also a brilliant way of refining the content on your website, making sure that visitors using a mobile device are only seeing the most important information.

Quick Load Times 

Nothing is worse than a website that takes too long to load. In fact, slow loading times is one of the biggest reasons why users leave websites. Ensuring that your website loads within 2 seconds is key for user experience and usability. It also has a direct impact on your SEO and ultimately where you rank on search engines. You can use a Google tool called Pagespeed Insights to test the speed of your website and get suggestions on what actions you can take to improve it. You may find that 3rd party plugins and widgets are one of the reasons your website has poor load speed. They may also be one of the reasons your visitors are leaving your website.

Well-Formatted Content 

Most internet users skin through web content rather than reading every word from top to bottom on a website. They tend to scan key parts of content to help them determine whether a website is relevant to their search query and needs. With this mind, it’s important to format your content so your target audience can briefly read it while still understanding your messages.

Contrasting Colours

Contrasting colours between content and the background of a website is one of the most basic principles of web design that should never be overlooked. Having a good amount of contrasting colours will make your content much easier for visitors to digest. Lack of contract will make it more difficult and may lead to visitors leaving your website.

Effective Error Handling 

Effective error handling and on-screen error messages are extremely important for good usability. However, this is one of the most overlooked areas when it comes to usability. The effective handling of error at code level will ensure that the website is free from any bugs. If an error occurs on the front end of the website, then it’s essential to display an error message to improve user experience.

Conclusion

Website usability is one of the most significant factors that will determine the success of a website. Good usability helps to provide a great experience for users and improves the chances of success. It is one of the factors that sets an exceptionally designed website from the rest. The characteristics that we have included in this article are what every website should display and will ultimately help your website flourish.