In January 2020, 3.8 billion people around the world were using social media. That’s a lot right? This is exactly why social media marketing in Greenville SC, serves as an effective tool of creating brand awareness and building a strong presence.
If you are a company of today’s digital age, it is unlikely that you are not present on social media on any platform or in any form. But, is ‘being on social media’ enough for your brand?
You need a strong social media presence for your business to thrive. You need an effective social media marketing strategy. A strategy that is well thought out and planned.
The ever changing algorithms on platforms like instagram and facebook make it harder to keep pace, but by applying these few tips, you can build a great social media presence for your business.
Let’s take a look at them.
- Focus on building relationships
One myth about social media marketing is that the more followers you have, the more successful you are.
Let’s compare two situations.
Scenario 1 – You have 500 followers that see your posts and engage with it.
Scenario 2 – You have 2000 followers who do not even engage with your brand.
What do you think is a better spot to be in? We believe it’s the former.
One goal of your social media marketing strategy should be to build relationships with your followers. Engage with them. Respond to their comments and shares. Mention them in your posts. Tag them occasionally.
- Lend a human voice
Do not come out as a robot on social media. Lend a human voice to your posts. Give a face to your organisation. Give your audience a chance to know you on a personal level.
Talk to your followers like they were your friends. Use an informal, conversational and humorous tone to engage with them. Ask them questions.
- Try to genuinely help your audience
Do not hard sell your product or services. Try to genuinely solve their problems. Know your ‘why’ clearly.
One way you can help them is respond to their questions in a timely manner.
- Boost credibility
One of the major goals of a social media campaign is to establish yourself as an expert in the industry. Therefore, publish content that boosts your credibility among the audience.
You also need to have a well designed website that goes well with the reputation you have built on social media. Before starting with a social media marketing strategy, ensure you have a great website. In case you don’t, get one design from a trained and experienced website designer in Greenville SC.
- Invite conversations
Have a two way communication on your social media platforms. One way communication has hardly ever worked on social media.
Ask your audience for their ideas, opinions, and advice. You can use words like ‘Talk to us’, ‘What do you think’, ‘What are your plans’ etc in your posts.
One thing to remember is that social media marketing does not reap immediate benefits. Consistency is key. Maintain an editorial calendar. Stay active on social media platforms.
No matter if it’s a festive season or vacation time, keep posting on social media platforms. You can take help of scheduling platforms to ensure content is being shared even while you are busy or on a vacation.
- Let your presence known
Let your target audience know about the social media platforms you are on. Add the icons of these platforms to your email signature, home page, website footer and wherever else you can.
Also, integrate your facebook, instagram, twitter and pinterest feed into your site. The aim is to convert your website visitor to your long term follower.
Social media marketing is not rocket science. It just needs a well thought out strategy and taking care of the things that we have mentioned above and you are all set to nail it. Happy marketing!