Unfortunately, many businesses fail to take advantage of the enormous marketing potential of their blogs.
However, by optimizing their blogs, businesses can significantly boost traffic and rank higher on Google, thereby increasing their leads and establishing their brand.
If you want your business to enjoy the same success, these eight easy SEO tips can help get your blog noticed:
1-Plan Content Around Keyword Research
Never guess your blog topics or blindly makeup topics. Always create your blogs by researching and focusing on your keywords. Build your topic around your keywords, and make them relevant. Doing this will help users find your blog when searching for those keywords.
2-Optimize All Of Your Blog
You might be wondering: how do bloggers, who include their keywords a handful of times in their blog, rank so highly? The answer is that they optimize all of their blogs. So as well as including keywords in your blog, make sure you include them in your:
- SEO Title, URL (if possible) and Meta descriptions
- Any headings, such as H1’s or H2’s
- Anchor text (text you hyperlink to other related pages on your site
However, be warned: you should not go “keyword-stuffing” and put keywords all over the place, as Google can penalize you. Strategically placing keywords works more effectively.
3-Optimize Your Images Too
Whenever you upload a photo to your blog, you have to include the keyword in the name file, within the description, and in the Alt-tag. Doing so will help maximize your keywords (without overstuffing them) and boost your SEO rankings.
4- Build Internal Links To Relevant Pages
Internal links are easily one of the most important ranking signals for Google. It can help generate interest in specific services or products and boost your rankings. So each time you create a new blog post, think about specific services or previous blogs you’ve written that can link back to your new blog. Just make sure that you link it to an exact keyword or keyword phrase. It can help big time.
5- Use External Links – But To Valuable Sites Only
Getting other websites to link to yours is a challenge, but you can add as many external links to your site as possible. However, you shouldn’t just add any link to any website. The domain authority of a website (a measurement that Google uses to determine the power of a website) should be checked. The stronger the domain, the better the link for your blog.
6- Use Categories & Tags
Categories and tags are not just items to help you sort out your content. It is for search engines to learn more about your site and your relevancy to keyword searches. Using them can be highly beneficial.
7- Expand Your Blog Through Social Media
If you are utilizing Facebook, Twitter, Instagram and LinkedIn for your business, maximize it by displaying and showcasing your blogs. It is free exposure and can help build traction to your site. You’ll also be linking from a social media platform (with a strong domain authority) back to your site. It’s a win-win.
8- Make Sure Your Blog Is Mobile Responsive
How annoying is it when you jump on a blog on your phone, and it doesn’t properly fit your screen? It is either too stretched out or too far. That’s the issue that happens when you don’t make your blog (and your website) mobile responsive. Doing it will enhance the user experience while Google heavily favors mobile-friendly websites, boosting your SEO.
By following these eight tips, you can maximize the potential of your blogs.