Emojis are exciting, right? To all but the blandest text, they can attach a blip of colour and a touch of character. A social media message can be spruced up by them. They can also express better than text, certain thoughts and emotions.

They are a wonderful weapon to have… actually… in your conversations.


Emojis are tiny images and symbols created using the Unicode Standard. They are used as a component of text messaging, on blogs, and other interactive conversations. The Japanese dialect e (e, “picture”) and remaining moji (e, “character”) arrive from the term “emoji”.

Emojis are used by desktop and mobile computers and can pick the shape of well-recognized yellow smileys or familiar items such as nature, food, pets, and more.


  1. Increase the engagement

Say after me: Emojis = Involvement.

It may be a different phrase for you, but nevertheless it is real. It has been shown that emojis improve interest levels, click-through speeds, and available rates.

  • One message in five now contains an emoji. On Facebook Messaging app, five billion different emojis are sent everyday.
  • Using emojis in email message lines, active and answer rates have been shown to improve.
  • Emoji push updates saw an 85% rise in sales conversion and a 9% rise in conversions.
  • In all sorts of interactive platforms: email, phone, and social networks, emojis help drive interaction.


  1. Emojis convey more than what words do

Did you ever get a hold of a text message ending with a period? Now, visualize, with an asterisk, the same feeling conveyed… or better still an emoji.

I can’t wait anymore.” vs “I can’t wait right now! I can’t wait. “vs “I’m unable to wait”

From those particular three texts, the emotions you encounter are a little specific, right? The sentiment remains similar but the sentiments expressed differ.

Although emojis do not actually substitute words (and we’ll chat about why later), they could certainly give them some extra umph required to excite, reassure, or impress them. They implement the message’s sense. On top, they’re the x.

  1. Gives your brand a distinguished personality

Brands are a lot more than the goods or the style of their logos that they sell. They are similar to humans, of individuality and distinguishing character, which encourages users to identify with them and be faithful to them.

Using emojis brings individuality and identity to your company in your ads and correspondence. Emojis will help to humanise the personality of your brand, if you’re friendly and young or risky and funny.

It can additionally help you raise your brand image by identifying and using your character in your advertising. Fun labels are brands that are established. šŸŽ‰


Advertising is almost as publicly accessible as social networking sites, but it’s far more formal and costly. Companies have been reluctant to integrate emojis into their promotional efforts for this purpose.

But most customers today, particularly millennials, have seen enough of interpersonal, in-your-face ads. They react to explicit, personal and psychological notifications better. Firms have discovered that emojis can really express a lot considering their scale and lack of vocabulary.

How in the next promotional strategy can you use emojis? Read further to know about the tips-


Don’t push it. Don’t use the emojis if that (or emojis in particular) does not suit with your advertisement or brand. Are they being seen by your audience? (To check what the community is doing digitally, use social analysis instruments.) Have you ever used those in other interactions, like social networks or on your podcast? If they’re a great match for your company, it’ll be simpler to immerse them in your ads.


And leave no room for misunderstanding. As we’ve witnessed in this article, emojis are often used regardless of their expected intent. That’s all right, just ensure that you understand the meaning of the emoji which you use. Ask coworkers about your letter if they recognize it. Try organising a group discussion, or running a trial crowd for the commercial. Make completely confident that the message is precisely what you wish it to say.


E-mail advertising can also be tailored to the user, considering the one-to-many contact ratio. Just because of that, emojis can be used carefully and can only obtain and react to them favourably when you understand your audience.

“Try not to include emojis, for instance, for initial or one-time clients, like “Welcome! or “Something’s missing in your basket!” “The lettersā€. Such customers may not be comfortable with the product and may be turned off by spontaneous emoji use.

Emojis have been found to work approximately 60 percent of the time in email message sections … and by “function,” we say that they raise lead generation by about 25 percent. But they primarily damage open prices when they don’t operate, by 60 percent. So in cover letters, use emojis judiciously, and pick emojis only that is important to your product or message.


Emojis are a quick and fast way for the promotions, advertisement, and official correspondence to add individuality. You can apply a pop of colour or splash of edginess from any platform twitter, Facebook message, text, or live chat update from customer support.

However, if we even shift our focus to the use of emojis in our day to day conversations and communications with relatives, friends and family members, we see how much difference they create to our relationships just by attaching them in our chats.

From hug to crying emojis, we connect with lots of people and respond to certain texts with these emojis to show and express our emotions.

To cater that individual emotional need of a person, we have come up with an application called Malayalam Typing Keyboard App, which works as effectively as described above. It comprises various gifs, emojis, animations and several other functions that draw our attention to make our conversations more interactive and super fun.

From being a little sassy to expressing extreme joy, we often tend to require these emojis and gifs to represent our affection, which is why Malayalam Keyboard App fits in the picture even more perfectly. It offers you an array of different faces, stickers, expressions, to literally keep the warmth of a conversation alive and exciting.