It is more important than ever to promote your online business if you want to grow and prosper. Email marketing is the #1 digital marketing format and today we are going to discuss the AWeber email marketing software that is going to catapult you over your competition. Let’s get started.
What is email marketing?
Email marketing remains the #1 most effective digital marketing format to use. Essentially, emails are sent to potential and existing customers and can be used for…
-welcoming a new customer who has signed up for your mailing list
-sharing customer testimonials
-telling a story/building trust
-sharing a product or service review
-announcing a sale
If the emails are done correctly they can convert “lookers” into buyers.
Email has a large reach is why it is so effective. There are nearly 6 billion active email accounts worldwide. There is no single format around that has a broader reach than email.
Think of it this way, if a person is on the internet they have an email address. In 2020, who is NOT on the internet? Not many.
How does email marketing compare to social media marketing?
Facebook limits who can see your posts. For instance, less than 5% will see it in their news feed but 90% of all emails are delivered successfully to their intended recipient.
They do this to try and force you to pay to boost your post just so your friends and followers can see it.
For instance, if you have 10,000 followers on Facebook and you share a post, only 500 will see it unless you pay to boost it. If you send an email to 10,000 people it will be delivered to at least 9,000 of them.
Marinate on those stats for a minute.
What email marketing platform should you be using?
I recommend an easy-to-use system like AWeber for all of your email marketing needs. Below is a bit of the history behind AWeber…
AWeber Communications was created in 1998 and they are based in Pennsylvania, USA. They offer all-in-one email marketing software that has helped over 1 million businesses grow since its inception.
They have a long and proven track record and that is why I recommend this email marketing software to get your business growing in the right direction.
Take a look at my unbiased AWeber review: AWeber Marketing Review Blog
What are the features of the AWeber system?
AWeber has a lot of features within their software that truly make email marketing a simple process. Let’s take a look:
- Drag and drop email creation
They have a large array of templates and you can just drag and drop photos and content where they need to go with a few clicks. This is ideal for beginners and pros.
- Email automation
You can create and schedule various emails to be sent completely on auto-pilot. For instance, you can create a welcome email that sends automatically when someone signs up for your email list.
- Analytics reports
They prepare reports on the performance of your email campaigns. Here you will know how many emails get opened and how many people are clicking your links to your website.
- A/B split testing
You have the ability to test various emails to see what subject lines work best and see what offer gets you the most conversions. Furthermore, this feature alone could be worth the cost of using AWeber.
- Sign-up forms
AWeber offers a large selection of proven sign-up forms as well as the choice to create one from scratch.
- Subscriber management
This AWeber feature allows you the ability to categorize your subscribers. Maybe you have a group that have shown interest in a particular product you have so you can categorize them to only get email promotions on that product.
- System integration
This will allow you to connect other business systems to your emails such as Paypal, Etsy, and Woo commerce as a few examples.
- Landing pages
Here you can create engaging landing pages without needing a website.
What are the benefits to using AWeber email marketing software?
Let’s take a look at some of the many benefits of using the AWeber system for all of your email marketing needs.
- Simple to use
Digital marketing in general is much easier and faster to use compared to print ads and tv ads. Also, it is much more affordable and more effective.
AWeber offers an easy-to-use system and an award-winning customer service department should you need help that is available 24/7.
- Easy to customize
There are so many template options available and you can easily change colors to your liking with a click.
- They deliver!
A major problem that many email marketers have is emails not getting delivered because some system deems them “spam”.
AWeber is able to analyze emails for potential spam issues and then edit them before they have a chance to be spam.
Their deliverability rating is in the high 90%.
- FREE trial
AWeber email marketing software offers a free 30-day trial to test all of their features.
If you are an online business owner who wants to grow your business I recommend you try AWeber for your email marketing. They have been in business over 21 years and you don’t make it that long in business with an average product or service.
Please take a look at my full AWeber marketing review blog at www.awebermarketingreview.com for more insight.
Digital marketing, and especially email marketing, are the way to go for marketing your online business especially if you want affordable and effective. Give AWeber a try.